When the first generation of women entered the workforce in earnest in the 1970s, they succeeded in the only way they could – by imitating men. Authoritarian leadership and tight control was the hallmark of that day’s businessman, and women were not exactly welcomed into the ranks of management. Well ladies, that was yesterday, and today is today!
Forget what your mama or your boss told you, because following the rules can be bad for your career. Today’s CEO/entrepreneur can no longer tap his/her company’s full potential using a “command-and-control” style. The 21st century business woman needs to be able to build a vision based on the awareness of economic transformation, then help her partners and staff fulfill that vision. She must draw on a wide range of skills to get to the top and stay there. Following are 7 Key Characteristics that are essential:
1. Sell the Vision: A leader with a fresh, independent plan for her company’s growth and future has a distinct advantage in luring and keeping great talent and investors. Vision is not some lofty ideal, but an obtainable concept that is easy to understand and will make the company grow to another level.
2. Reinvent the Rules: While women have traditionally been socialized to please others, the 21st century leader knows that good girls rarely post great returns. The strong managers/owners today not only anticipate change, they create entirely new organizations that respond to shifts and search for innovation.
3. Achieve With A Laser Focus: Go where others fear to tread! Being aggressive and ambitious has long been considered male traits, but they are key qualities for new leaders. Today’s business woman has the ability to home in on opportunities that others may simply not see, and then excel in that uncharted territory.
4. Use High-Touch in a High-Tech Era: When a number of leaders are conducting business by e-mail, voice mail, passwords, and PINs, the female entrepreneur succeeds because she guides with a strong, personal, bed-side manner. Today’s business woman is just as technologically savvy as her peers, but her skill with staff and customers is “high-touch” which gives her a critical edge and separation from the “pack”.
5. Challenge or Opportunity? – Women are great at turning a challenge into an opportunity instead of using the “slash-and-burn” approach. They are able to make bold strokes, but they also win the cooperation of others in the organization in making any transformation a success.
6. A Customer Preference Obsession: In this information age which makes it easier to shop around for the best “whatever”, businesses must work harder to give people what they want before their competitors do. There is no substitute for spending time with clients to become expert at their businesses and learn their demands. Female leaders are almost intuitively adept in doing just that, and without the client even suspecting.
7. Courage Under Fire: Show me any career woman or female entrepreneur today that isn’t able to “stand-the-heat” in any tough-call situation. Their decision-making skills are rooted in a high level of confidence, because they’ve had to weather and surpass any and all “corporate” storms they’ve encountered over time.
It takes a certain mind-set and bravado for anyone to start their own business and succeed, but it’s even more difficult for a female entrepreneur. Let’s face it, ladies! We’ve always had to be twice-as-smart and twice-as-confident as any male counterpart in the corporate world. After all, if we can bear and raise the future generation, how can running a successful business scare us?
Monday, April 30, 2012
10 STEPS TO SUCCESS IN DIRECT SALES
Every year thousands of men and women across America sign on with
direct selling firm-Tupperware, Amway, or a cosmetic
company-hoping to make money enough for new draperies, a new
davenport, or some new clothes. They sell a little merchandise to
a few relatives and close friends. Then they are through. They
quit before they give themselves a chance to learn the basics of
success in sales. "I am simply not a born salesperson," they
often say.
No one is born a salesperson, any more than one is born a doctor
or born a lawyer. Sales is a profession. To be successful in any
profession one must learn not only the basic techniques, but also
how to apply those techniques. Success in sales makes use of all
the abilities one is born with, plus all those acquired through
education and experience.
If you are looking for a career opportunity or "extra income" to
help with the family budget, direct selling offers you
dream-fulfilling possibilities. However, you must give yourself
time to learn the techniques of sales. Ask yourself. "How long
does a doctor to be study? A lawyer to be study?"
WHAT IS DIRECT SELLING?
Direct selling is marketing a product directly to the consumer
with no middleman involved. Most reliable firms are members of
the National Association of Direct Selling
Companies. They bring to the public fine products that are
modestly priced in order to insure mass consumption.
Most direct selling companies furnish their representatives with
a starter kit and essential supplies below-cost prices. In many
instances the investment is under $100.
There is an old adage which says "Give a man a fish and you feed
him for a day. Teach a man to fish and you feed him for a
lifetime."
Many of them were able to change their lives for the better. They
took their families on nice vacations. They purchased a piano or
an organ and provided music lessons for their children. They
saved money for college education. They redecorated their homes,
bought needed furniture. One highly successful saleslady built a
new home.
The rewards of direct selling are many
1. You can be your own boss.
2. You can set your own hours.
3. You can own your own businesses with little or no investment.
4. You can pay yourself more than any boss would ever pay you.
5. You can give yourself regular raises as your business grows.
It is only fair to tell you that there are failures, too. There
are people who will not work for themselves. When working for a
boss, they rise early, are well-groomed, and get to the office on
time. However, when they are their own boss, they are still in a
bathrobe, drinking one more cup of coffee at 11:00 A.M.
If you can be your own boss and discipline yourself to do what
has to be done when it has to be done, direct selling offers a
most unusual earning opportunity.
THE TEN STEPS
Here are ten steps that will assure your success:
1. BE A GOAL SETTER. What do you want to accomplish? Do you want
to save for college education for your children? A new car? A
new home? You can have whatever you want, but you must want it
enough to do the things that have to be done to get it. Whatever
your goal, write it down and set a target date for reaching it.
Divide the time period into blocks of achievement that are
reachable. Work consistently toward accomplishing each day, each
week, each month what you set out to do. Goal-setting is a must
in every area of life. Little is ever accomplished without
definite goals.
2. BE A LIST MAKER. Each evening list all the things you want to
get done the following day. That gives you an organized approach
to each day. As each task is finished, mark it off your list. It
is amazing how much gets done when one works with a
"things-to-do" list. Also, have a notebook listing appointments,
potential clients, repeat clients, and referrals, and keep it
with you at all times. You will be adding to it constantly.
3. BE ENTHUSIASTIC. Enthusiasm is the high-octane "fuel" that
salespeople run on. Enthusiasm generates its own energy. Energy
and good health are synonymous with busy, happy people, people
who are achieving.
4. RECOGNIZE THAT THE MAGIC WORD IN SALES IS "ASK." In direct
sales we don't have to wait for business to come to us. We create
our own business by asking for it. Ask for appointments, then you
can do business. Ask for business, then you will close sales. Ask
for referrals, then you always have a full list of potential
clients. Be quietly, yet firmly aggressive.
5. EXPECT NO'S. Realize that no's are not personal. In sales, as
perhaps nowhere else, the law of averages works. Every no gets
you closer to a yes. Keep track of your ratio. It will help
improve your techniques. Are you getting ten no's to one yes? Is
your ratio five to one? Remember, the yes's are your income. Also
remember that "no" does not necessarily mean "no." Often a "no"
is simply a stall for more time to think. It may be a request for
more information about your product or your service. What your
client is actually buying is assurance. Assure here by your
helpful attitude and your complete honesty, that you want what is
best for her. She will most likely respect you and do business
with you.
6. SCHEDULE TIME WISELY. A schedule is the roadmap by which
salespeople travel. It takes the frustration out of the day. It
assures that the necessary things get done and get done on time.
Plan your work then work your plan.
7. BE POSITIVE IN YOUR ATTITUDE. Success in sales, as in all
areas of life is 90 percent attitude and 10 percent aptitude. All
of us must work at developing habits of constructive thinking. I
am proud to be a salesperson. Sales make the wheels of our
economy turn. Bernard Baruch, advisor to several presidents, is
quoted as saying, "If every salesperson sat down and took no
orders for twenty-four hours, it would bankrupt our country!"
Every company that manufactures any kind of product depends upon
salespeople to move that product. Without salespeople business
would be paralyzed.
Remember, sales is one of the highest paid of all professions.
Statistics show that good salespeople enjoy incomes far above the
average.
8. HAVE AN OFFICE AREA. Most direct salespeople work from their
own homes, but it is essential to have a place where you can work
in a organized and efficient manner. An office plus a strict
working schedule gives you dignity. Both are absolutely essential
for efficient operation and accurate record keeping, so important
to the success of any business.
9. BE INVOLVED. Most sales organization offer contests to
stimulate production. Include winning contests as part of your
business goals. Contests make your business fun as well as adding
considerable dollar value to your income.
10. LEARN TO HANDLE MONEY INTELLIGENTLY. A regular nine-to-five
job usually means a paycheck at the end of the second week.
Direct sales "reps" handle money constantly. Direct sales is
instant income and constant income. Therefore. it is absolutely
necessary to become an efficient money manager.
Deposit every penny collected from
clients into a checking account set up especially for its
business. Since bank statements show an exact record of all
monies collected, and business expenses can be verified by
canceled checks, record keeping becomes simple and accurate.
Everything except a few "petty cash" transactions can be directly
taken from bank statements.
Money saved regularly and put at interest, soon develops a second
income in addition to earned income. A long-term goal, which is
realistic in direct sales, is to be able to live in retirement
off the interest earned on savings.
Would financial security mean a lot to you? If so, ask yourself
these questions:
* Am I honest?
* Do I really like people?
* Am I willing to learn?
* Am I willing to work?
* Am I capable of being my own boss?
If your answers are yes, to find a good product
for the direct sales market, one that you like, one that fills
the need of a lot of people, and go to work for yourself! .You
can turn dreams into reality.
direct selling firm-Tupperware, Amway, or a cosmetic
company-hoping to make money enough for new draperies, a new
davenport, or some new clothes. They sell a little merchandise to
a few relatives and close friends. Then they are through. They
quit before they give themselves a chance to learn the basics of
success in sales. "I am simply not a born salesperson," they
often say.
No one is born a salesperson, any more than one is born a doctor
or born a lawyer. Sales is a profession. To be successful in any
profession one must learn not only the basic techniques, but also
how to apply those techniques. Success in sales makes use of all
the abilities one is born with, plus all those acquired through
education and experience.
If you are looking for a career opportunity or "extra income" to
help with the family budget, direct selling offers you
dream-fulfilling possibilities. However, you must give yourself
time to learn the techniques of sales. Ask yourself. "How long
does a doctor to be study? A lawyer to be study?"
WHAT IS DIRECT SELLING?
Direct selling is marketing a product directly to the consumer
with no middleman involved. Most reliable firms are members of
the National Association of Direct Selling
Companies. They bring to the public fine products that are
modestly priced in order to insure mass consumption.
Most direct selling companies furnish their representatives with
a starter kit and essential supplies below-cost prices. In many
instances the investment is under $100.
There is an old adage which says "Give a man a fish and you feed
him for a day. Teach a man to fish and you feed him for a
lifetime."
Many of them were able to change their lives for the better. They
took their families on nice vacations. They purchased a piano or
an organ and provided music lessons for their children. They
saved money for college education. They redecorated their homes,
bought needed furniture. One highly successful saleslady built a
new home.
The rewards of direct selling are many
1. You can be your own boss.
2. You can set your own hours.
3. You can own your own businesses with little or no investment.
4. You can pay yourself more than any boss would ever pay you.
5. You can give yourself regular raises as your business grows.
It is only fair to tell you that there are failures, too. There
are people who will not work for themselves. When working for a
boss, they rise early, are well-groomed, and get to the office on
time. However, when they are their own boss, they are still in a
bathrobe, drinking one more cup of coffee at 11:00 A.M.
If you can be your own boss and discipline yourself to do what
has to be done when it has to be done, direct selling offers a
most unusual earning opportunity.
THE TEN STEPS
Here are ten steps that will assure your success:
1. BE A GOAL SETTER. What do you want to accomplish? Do you want
to save for college education for your children? A new car? A
new home? You can have whatever you want, but you must want it
enough to do the things that have to be done to get it. Whatever
your goal, write it down and set a target date for reaching it.
Divide the time period into blocks of achievement that are
reachable. Work consistently toward accomplishing each day, each
week, each month what you set out to do. Goal-setting is a must
in every area of life. Little is ever accomplished without
definite goals.
2. BE A LIST MAKER. Each evening list all the things you want to
get done the following day. That gives you an organized approach
to each day. As each task is finished, mark it off your list. It
is amazing how much gets done when one works with a
"things-to-do" list. Also, have a notebook listing appointments,
potential clients, repeat clients, and referrals, and keep it
with you at all times. You will be adding to it constantly.
3. BE ENTHUSIASTIC. Enthusiasm is the high-octane "fuel" that
salespeople run on. Enthusiasm generates its own energy. Energy
and good health are synonymous with busy, happy people, people
who are achieving.
4. RECOGNIZE THAT THE MAGIC WORD IN SALES IS "ASK." In direct
sales we don't have to wait for business to come to us. We create
our own business by asking for it. Ask for appointments, then you
can do business. Ask for business, then you will close sales. Ask
for referrals, then you always have a full list of potential
clients. Be quietly, yet firmly aggressive.
5. EXPECT NO'S. Realize that no's are not personal. In sales, as
perhaps nowhere else, the law of averages works. Every no gets
you closer to a yes. Keep track of your ratio. It will help
improve your techniques. Are you getting ten no's to one yes? Is
your ratio five to one? Remember, the yes's are your income. Also
remember that "no" does not necessarily mean "no." Often a "no"
is simply a stall for more time to think. It may be a request for
more information about your product or your service. What your
client is actually buying is assurance. Assure here by your
helpful attitude and your complete honesty, that you want what is
best for her. She will most likely respect you and do business
with you.
6. SCHEDULE TIME WISELY. A schedule is the roadmap by which
salespeople travel. It takes the frustration out of the day. It
assures that the necessary things get done and get done on time.
Plan your work then work your plan.
7. BE POSITIVE IN YOUR ATTITUDE. Success in sales, as in all
areas of life is 90 percent attitude and 10 percent aptitude. All
of us must work at developing habits of constructive thinking. I
am proud to be a salesperson. Sales make the wheels of our
economy turn. Bernard Baruch, advisor to several presidents, is
quoted as saying, "If every salesperson sat down and took no
orders for twenty-four hours, it would bankrupt our country!"
Every company that manufactures any kind of product depends upon
salespeople to move that product. Without salespeople business
would be paralyzed.
Remember, sales is one of the highest paid of all professions.
Statistics show that good salespeople enjoy incomes far above the
average.
8. HAVE AN OFFICE AREA. Most direct salespeople work from their
own homes, but it is essential to have a place where you can work
in a organized and efficient manner. An office plus a strict
working schedule gives you dignity. Both are absolutely essential
for efficient operation and accurate record keeping, so important
to the success of any business.
9. BE INVOLVED. Most sales organization offer contests to
stimulate production. Include winning contests as part of your
business goals. Contests make your business fun as well as adding
considerable dollar value to your income.
10. LEARN TO HANDLE MONEY INTELLIGENTLY. A regular nine-to-five
job usually means a paycheck at the end of the second week.
Direct sales "reps" handle money constantly. Direct sales is
instant income and constant income. Therefore. it is absolutely
necessary to become an efficient money manager.
Deposit every penny collected from
clients into a checking account set up especially for its
business. Since bank statements show an exact record of all
monies collected, and business expenses can be verified by
canceled checks, record keeping becomes simple and accurate.
Everything except a few "petty cash" transactions can be directly
taken from bank statements.
Money saved regularly and put at interest, soon develops a second
income in addition to earned income. A long-term goal, which is
realistic in direct sales, is to be able to live in retirement
off the interest earned on savings.
Would financial security mean a lot to you? If so, ask yourself
these questions:
* Am I honest?
* Do I really like people?
* Am I willing to learn?
* Am I willing to work?
* Am I capable of being my own boss?
If your answers are yes, to find a good product
for the direct sales market, one that you like, one that fills
the need of a lot of people, and go to work for yourself! .You
can turn dreams into reality.
Learn How to Make Money Exponentially
How to Make More Money With Viral marketing
MLM or network marketing can be thought of as a type of viral marketing. The concept is that I tell you something or offer you something of value and encourage you to tell several others. You ask them to tell several other people and so on.The more people who hear about your opportunity, the higher the chances that you will recruit people and/or sell them a product or service. You will increase your income when more people hear about your opportunity or see your online presentation.
The challenge is to present your opportunity to more people in less time.
From Wikipedia, the free encyclopediaViral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.
Hotmail is a prime example of successful viral marketing.
Learn How to Grow Your Business Exponentially
This time-leveraged marketing technique will allow you to exponentially grow your business. You will have the ability to present your opportunity to more people than ever before by following the instructions provided.Look at the possibilities of telling 3 people about these techniques and encouraging them to tell 3 other people.
Let's say that you decide to follow the steps right now. Now let's say that one hour later, 3 people whom you know and informed about this same marketing opportunity decide to follow the same steps. Let's imagine this recurring for the next twelve hours. Three people informing three others each hour for the next twelve hours.
Exponentially this would be 3^12 or 3 to the 12th power. A really huge number! Reality is that some people will be away from their computer and won't be able to check email for a day or two. There may also be some people who just won't believe this will work for whatever reason.
So, to bring the number more in line with reality, let's say that the actual number is a mere fraction of 3^12 which is 531,444. Let's say that only 1 out of 100 people are actually following the steps. This brings us to 5,314 people in twelve hours visiting your Website.
Having a hard time believing this is possible? What about 1 out of 1000 people or 531 new visitors in twelve hours? Still doubting the number? What if only 1 out of 10,000 people followed the steps? This would be 53 people in twelve hours visiting your Website, every twelve hours.
106 more people than you currently have would be visiting your Website every day just by following the simple steps outlined below.
How would your life change if more of these interested people visited your Website daily?
How much more money could you make by getting one extra recruit or one extra sale per day with the extra traffic?
How much time could you save by using the proven viral marketing technique?
How could others in your business benefit by following the steps?
Step 1.
Get your Free copy of 3 Free Viral Marketing Tools E-book.
Step 2.
Tell 3 people you know about this. The Web address will be filled in automatically when they receive the email. You can enter something like "This is a great way to get more traffic." in the message section. Click here to tell 3 people.
Step 3.
Add your opportunity details to the Opportunity Directory."Be prepared, work hard, and hope for a little luck. Recognize that the harder you work and the better prepared you are, the more luck you might have."
Ed BradleySunday, April 29, 2012
Learn How to Grow Your Business Exponentially
How to Make More Money With Viral marketing
MLM or network marketing can be thought of as a type of viral marketing. The concept is that I tell you something or offer you something of value and encourage you to tell several others. You ask them to tell several other people and so on.The more people who hear about your opportunity, the higher the chances that you will recruit people and/or sell them a product or service. You will increase your income when more people hear about your opportunity or see your online presentation.
The challenge is to present your opportunity to more people in less time.
From Wikipedia, the free encyclopediaViral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.
Hotmail is a prime example of successful viral marketing.
Learn How to Grow Your Business Exponentially
This time-leveraged marketing technique will allow you to exponentially grow your business. You will have the ability to present your opportunity to more people than ever before by following the instructions provided.Look at the possibilities of telling 3 people about these techniques and encouraging them to tell 3 other people.
Let's say that you decide to follow the steps right now. Now let's say that one hour later, 3 people whom you know and informed about this same marketing opportunity decide to follow the same steps. Let's imagine this recurring for the next twelve hours. Three people informing three others each hour for the next twelve hours.
Exponentially this would be 3^12 or 3 to the 12th power. A really huge number! Reality is that some people will be away from their computer and won't be able to check email for a day or two. There may also be some people who just won't believe this will work for whatever reason.
So, to bring the number more in line with reality, let's say that the actual number is a mere fraction of 3^12 which is 531,444. Let's say that only 1 out of 100 people are actually following the steps. This brings us to 5,314 people in twelve hours visiting your Website.
Having a hard time believing this is possible? What about 1 out of 1000 people or 531 new visitors in twelve hours? Still doubting the number? What if only 1 out of 10,000 people followed the steps? This would be 53 people in twelve hours visiting your Website, every twelve hours.
106 more people than you currently have would be visiting your Website every day just by following the simple steps outlined below.
How would your life change if more of these interested people visited your Website daily?
How much more money could you make by getting one extra recruit or one extra sale per day with the extra traffic?
How much time could you save by using the proven viral marketing technique?
How could others in your business benefit by following the steps?
Step 1.
Get your Free copy of 3 Free Viral Marketing Tools E-book.
Step 2.
Tell 3 people you know about this. The Web address will be filled in automatically when they receive the email. You can enter something like "This is a great way to get more traffic." in the message section. Click here to tell 3 people.
Step 3.
Add your opportunity details to the Opportunity Directory."Be prepared, work hard, and hope for a little luck. Recognize that the harder you work and the better prepared you are, the more luck you might have."
Ed BradleyHow to Be a MLM Leader
Contrary to what most people believe, leadership is not about power. It is not about harassing people or driving them using fear. It is about encouraging others towards the goal of the organization. It is putting everyone on the same page and helping him or her see the big picture of the organization. You must be a leader not a boss.
People follow others when they see a clear sense of purpose. People will only follow you if they see that you know where you are going. If you yourself do not know where you're headed to, chances are people will not follow you.
Being a leader is not about what you make others do. It's about who you are, what you know, and what you do. You are a reflection of what you're subordinates must be.
Studies have shown that one other bases of good leadership are the trust and confidence your subordinates have of you. Trust and confidence is built on good relationships, trustworthiness, and high ethics.
Once you have their trust and confidence, you may now proceed to communicate the goals and objectives you are to undertake.
Communication is a very important key to good leadership. The knowledge and technical expertise you have must be clearly imparted to other people. You must be able to assess situations, weigh the pros and cons of any decision, and actively seek out a solution.
Leaders are not do-it-all heroes. You should not claim to know everything, and you should not rely upon your skills alone. You should recognize the skills and talents your subordinates have. Only when you come to this realization will you be able to work as one cohesive unit.
Remember being a leader takes a good deal of work and time. It is not learned overnight.
50 COLLEGE PAPERS TO ADVERTISE IN
Colleges have tremendous circulation of their bulletins and
newspapers. Their price per run on advertising is very
inexpensive for the number of prospects reached. Believe it or
not, multi-millions of dollars are spent by students each
semester.
If you have a new idea or product, run a test ad in one or more
of the publications and see if you get results. Usually a less
expensive 1" ad will let you know whether your product or
service is going to pull or not. If your test ad proves
successful, then you may want to go to a larger ad or even a
display-type ad and increase your coverage to include more
bulletins and newspapers.
Another way to distribute your product is to advertise for a
student on campus to represent you on a commission basis and be
your dealer. Usually there are several students who would love
to have the opportunity to make some extra money. A good way to
find the right person is by resume qualifications or actually
calling them on the phone and talking it over with them.
Finding the key person could result in many easy dollars in your
pocket.
In the past, some of the biggest sellers on campus have been
radio and stereo equipment, music tapes, car repair manuals,
study aids, self-improvement booklets and tapes, school fads of
various natures, and any kind of special or different steins for
drinking beer. Any new idea or product you may be able to come
up with could be very advantageous to you in the form of
increased sales.
Advertising in college bulletins and newspapers gains more
results during the first three days of the week. When ordering
advertising, it is best to specify that your ad appear in the
Monday-Wednesday editions. Thursday is okay, but Friday is
definitely out; minds seem to drift toward plans for the
weekend, leaving little interest for purchasing.
Write to the enclosed list of publications. Ask for their rates
and circulation. All of them will respond to your needs and
many of them will call you and discuss whatever plans you have
for advertising. They will work with you to try to see that you
get the most response from any type ad you may run.
We sincerely hope this report helps you in gaining sales and is
an instrument in the growth of your company. You cannot beat
the circulation of prospects reached for the dollars spent.
Have a good year!
50 LEADING COLLEGE BUYING POWERS
University of Oregon
Daily Emerald
P.O. Box 3159
Eugene, OR 97403
Circ. 10,500 daily
University of Arkansas
Arkansas Traveler
Hill Hall 304
Fayetteville, AR 72701
Circ. 8000 bi-weekly
University of Mississippi
Daily Mississippian
University, MS 38677
Circ. 10,000 daily
University of Washington
The Daily
144 Communications DS-20
Seattle, WA 98195
Circ. 18,000 daily
University of Texas at Arlington
P.O. Box 19038
Arlington, TX 76019-0038
Circ. 18,000 daily
University of Virginia
The Cavalier Daily
Newcomb Hall
Charlottesville, VA 22901
Circ. 13,000 daily
Illinois State University
Vidette
Normal, Il 61761
Circ. 22,000 daily
Ball State University
Munci, IN 47306
Circ. 14,000 daily
Florida State University
P.O. Box U-7001
Tallahassee, FL 32306
Circ. 46,000 daily
Jackson State University
Jackson, MS 39217
Circ. unknown
Indiana State University
The Indiana Statesman
Tirey Memorial Union Annex, ISU
Terre Haute, IN 47809
Circ. 14,000 daily
West Texas State University
College of Arts and Science
Canyon, TX 79016
Circ. unknown
Texas Southern University
3100 Cleburne Avenue
Houston, TX 77004
Circ. 15,000 weekly
Spelman College
Spelman Spotlight
P.O. Box 40
Atlanta, GA 30314
Circ. unknown
Wright State University
The Daily Guardian
Dayton, OH. 45435
Circ. 4,000 daily
University of South Florida
Oracle
Let 472, Arts and Letters Bldg.
Tampa, FL 33620
Circ. 25,000 daily
Ohio State University
The Lantern
281 Journalism Bldg.
242 W. 18th St.
Columbus, OH 43210-1107
Circ. 31,000 daily
Montana State University
Exponent
Strand Union Bldg.
Bozeman, MT 59715
Circ. 8,000 bi-weekly
Texas Tech. University
P.O. Box 4080
Lubbock, TX 79409
Circ. 17,000 daily
University of Florida
The Alligator
P.O. Box 14257
Gainesville, FL 32604
Circ. 43,000 daily
Iowa University
111 Communications Center
Iowa City, IA 52242
Circ. 20,000 daily
Bowling Green State University
The BG News
106 University Hall
Bowling Green, OH 43403
Circ. 11,000 daily
Morgan State University
Spokesman
Cold Spring Ln. & Hillen Rd.
Baltimore, MD 21239
Circ. 4,000 bi-weekly
East Texas State University
The East Texan
Box D - ET Station
Commerce, TX 75428
Circ. 7,000 bi-weekly
San Francisco State University
Dept. of Journalism
1600 Holloway Ave.
San Francisco, CA 94132
Circ. 10,000 weekly
Auburn University
The Auburn Plainsman
1st Floor, Foy Union Bldg.
Auburn, AL 36849
Circ. 18,500 weekly
Winona State University
Winonian
Winina, MN 55987
Circ. unknown
Washington University
Student Life
St. Louis, MO 63130
Circ. 8,300 weekly
University of Tulsa
Collegian
600 So. College
Tulsa, OK 74104
Circ. 4000 weekly
University of Maryland
Diamondback
College Park, MD 20742
Circ. 21,000 daily
University of Kentucky
The Kentucky Kernel
210 Journalism Bldg.
Lexington, KY 40506
circ. 18,000 daily
Boston College
The Heights
Chestnut Hill, MA 02167
Circ. 9,500 weekly
Seton Hall University
The Setonian
S. Orange, NJ 07079
Circ. 10,500 Weekly
Pace University
Pace Plaza
New York, NY 10038
Circ. unknown
University of New Mexico
Student Publications
P.O. Box 20
Albuquerque, NM 87131
Circ. 30,000 weekly
University of Wisconsin
Union Box 88
P.O. Box 413
Milwaukee, WI 53201
Circ. unknown
University of Tennessee
5 Communications Bldg.
Knoxville, TN 37996-0314
Circ. 15,000 daily
Cal State University, Long Beach
SS/PA-010
1250 Bellflower Blvd.
Long Beach, CA 90840
Circ. 20,000 daily
Northwestern University
N.O. News
360 Huntington Ave.
Boston, MA 02115
Circ. 21,000 weekly
University of Wisconsin, Stout
The Stoutonia
Menomonie, WI 54751
Circ. 7,000 weekly
Texas Christian University
The Daily Skiff
P.O. Box 32929
Circ. 5,500 monthly
University of Wisconsin, La Crosse
Racquet
La Crosse, WI 54601
Circ. 5,000 weekly
Washington State University
The Daily Evergreen
P.O. Box 2008 C.S.
Pullman, WA 99164
Circ. 20,000 daily
San Jose State University
Spartan Daily
San Jose, CA 95192
Circ. 15,000 daily
Portland State University
Vaanguard
P.O. Box 751
Portland, OR 97207
Circ. 17,000 bi-weekly
Valdosta State College
The Spectator
VSC Box 194
Valdosta, GA 31698
Circ. unknown
Kent State University
Daily Kent Stater
Kent, OH 44242
Circ. unknown
Georgia State University
Signal
Box 695 University Plaza
Atlanta, GA 30303
Circ. 10,000 weekly
Arizona State University
State Press
15 Matthews Center
Tempe, AZ 85287
Circ. 40,000 daily
newspapers. Their price per run on advertising is very
inexpensive for the number of prospects reached. Believe it or
not, multi-millions of dollars are spent by students each
semester.
If you have a new idea or product, run a test ad in one or more
of the publications and see if you get results. Usually a less
expensive 1" ad will let you know whether your product or
service is going to pull or not. If your test ad proves
successful, then you may want to go to a larger ad or even a
display-type ad and increase your coverage to include more
bulletins and newspapers.
Another way to distribute your product is to advertise for a
student on campus to represent you on a commission basis and be
your dealer. Usually there are several students who would love
to have the opportunity to make some extra money. A good way to
find the right person is by resume qualifications or actually
calling them on the phone and talking it over with them.
Finding the key person could result in many easy dollars in your
pocket.
In the past, some of the biggest sellers on campus have been
radio and stereo equipment, music tapes, car repair manuals,
study aids, self-improvement booklets and tapes, school fads of
various natures, and any kind of special or different steins for
drinking beer. Any new idea or product you may be able to come
up with could be very advantageous to you in the form of
increased sales.
Advertising in college bulletins and newspapers gains more
results during the first three days of the week. When ordering
advertising, it is best to specify that your ad appear in the
Monday-Wednesday editions. Thursday is okay, but Friday is
definitely out; minds seem to drift toward plans for the
weekend, leaving little interest for purchasing.
Write to the enclosed list of publications. Ask for their rates
and circulation. All of them will respond to your needs and
many of them will call you and discuss whatever plans you have
for advertising. They will work with you to try to see that you
get the most response from any type ad you may run.
We sincerely hope this report helps you in gaining sales and is
an instrument in the growth of your company. You cannot beat
the circulation of prospects reached for the dollars spent.
Have a good year!
50 LEADING COLLEGE BUYING POWERS
University of Oregon
Daily Emerald
P.O. Box 3159
Eugene, OR 97403
Circ. 10,500 daily
University of Arkansas
Arkansas Traveler
Hill Hall 304
Fayetteville, AR 72701
Circ. 8000 bi-weekly
University of Mississippi
Daily Mississippian
University, MS 38677
Circ. 10,000 daily
University of Washington
The Daily
144 Communications DS-20
Seattle, WA 98195
Circ. 18,000 daily
University of Texas at Arlington
P.O. Box 19038
Arlington, TX 76019-0038
Circ. 18,000 daily
University of Virginia
The Cavalier Daily
Newcomb Hall
Charlottesville, VA 22901
Circ. 13,000 daily
Illinois State University
Vidette
Normal, Il 61761
Circ. 22,000 daily
Ball State University
Munci, IN 47306
Circ. 14,000 daily
Florida State University
P.O. Box U-7001
Tallahassee, FL 32306
Circ. 46,000 daily
Jackson State University
Jackson, MS 39217
Circ. unknown
Indiana State University
The Indiana Statesman
Tirey Memorial Union Annex, ISU
Terre Haute, IN 47809
Circ. 14,000 daily
West Texas State University
College of Arts and Science
Canyon, TX 79016
Circ. unknown
Texas Southern University
3100 Cleburne Avenue
Houston, TX 77004
Circ. 15,000 weekly
Spelman College
Spelman Spotlight
P.O. Box 40
Atlanta, GA 30314
Circ. unknown
Wright State University
The Daily Guardian
Dayton, OH. 45435
Circ. 4,000 daily
University of South Florida
Oracle
Let 472, Arts and Letters Bldg.
Tampa, FL 33620
Circ. 25,000 daily
Ohio State University
The Lantern
281 Journalism Bldg.
242 W. 18th St.
Columbus, OH 43210-1107
Circ. 31,000 daily
Montana State University
Exponent
Strand Union Bldg.
Bozeman, MT 59715
Circ. 8,000 bi-weekly
Texas Tech. University
P.O. Box 4080
Lubbock, TX 79409
Circ. 17,000 daily
University of Florida
The Alligator
P.O. Box 14257
Gainesville, FL 32604
Circ. 43,000 daily
Iowa University
111 Communications Center
Iowa City, IA 52242
Circ. 20,000 daily
Bowling Green State University
The BG News
106 University Hall
Bowling Green, OH 43403
Circ. 11,000 daily
Morgan State University
Spokesman
Cold Spring Ln. & Hillen Rd.
Baltimore, MD 21239
Circ. 4,000 bi-weekly
East Texas State University
The East Texan
Box D - ET Station
Commerce, TX 75428
Circ. 7,000 bi-weekly
San Francisco State University
Dept. of Journalism
1600 Holloway Ave.
San Francisco, CA 94132
Circ. 10,000 weekly
Auburn University
The Auburn Plainsman
1st Floor, Foy Union Bldg.
Auburn, AL 36849
Circ. 18,500 weekly
Winona State University
Winonian
Winina, MN 55987
Circ. unknown
Washington University
Student Life
St. Louis, MO 63130
Circ. 8,300 weekly
University of Tulsa
Collegian
600 So. College
Tulsa, OK 74104
Circ. 4000 weekly
University of Maryland
Diamondback
College Park, MD 20742
Circ. 21,000 daily
University of Kentucky
The Kentucky Kernel
210 Journalism Bldg.
Lexington, KY 40506
circ. 18,000 daily
Boston College
The Heights
Chestnut Hill, MA 02167
Circ. 9,500 weekly
Seton Hall University
The Setonian
S. Orange, NJ 07079
Circ. 10,500 Weekly
Pace University
Pace Plaza
New York, NY 10038
Circ. unknown
University of New Mexico
Student Publications
P.O. Box 20
Albuquerque, NM 87131
Circ. 30,000 weekly
University of Wisconsin
Union Box 88
P.O. Box 413
Milwaukee, WI 53201
Circ. unknown
University of Tennessee
5 Communications Bldg.
Knoxville, TN 37996-0314
Circ. 15,000 daily
Cal State University, Long Beach
SS/PA-010
1250 Bellflower Blvd.
Long Beach, CA 90840
Circ. 20,000 daily
Northwestern University
N.O. News
360 Huntington Ave.
Boston, MA 02115
Circ. 21,000 weekly
University of Wisconsin, Stout
The Stoutonia
Menomonie, WI 54751
Circ. 7,000 weekly
Texas Christian University
The Daily Skiff
P.O. Box 32929
Circ. 5,500 monthly
University of Wisconsin, La Crosse
Racquet
La Crosse, WI 54601
Circ. 5,000 weekly
Washington State University
The Daily Evergreen
P.O. Box 2008 C.S.
Pullman, WA 99164
Circ. 20,000 daily
San Jose State University
Spartan Daily
San Jose, CA 95192
Circ. 15,000 daily
Portland State University
Vaanguard
P.O. Box 751
Portland, OR 97207
Circ. 17,000 bi-weekly
Valdosta State College
The Spectator
VSC Box 194
Valdosta, GA 31698
Circ. unknown
Kent State University
Daily Kent Stater
Kent, OH 44242
Circ. unknown
Georgia State University
Signal
Box 695 University Plaza
Atlanta, GA 30303
Circ. 10,000 weekly
Arizona State University
State Press
15 Matthews Center
Tempe, AZ 85287
Circ. 40,000 daily
Saturday, April 28, 2012
If You are Already Blogging, Money May be Just a Click Away
If you already spend a fair amount of time blogging,
money may come to you literally as soon as you ask for
it. Once you have an established blog with a regular
readership, it is easy to turn a profit through advertising.
By hosting sponsored links or banners, you can see
income from your hobby almost overnight. Even if you
did not start your blog intending to turn a profit, making
supplementary income from your blog may be easier
than you think.
Of course, even for people who have spent months or
years blogging, money from advertising revenue may
not add up to a large sum. The amount of money that
you can make as a blogger depends on a lot of different
factors, but perhaps the most important element of the
equation is the topic of your blog. If your blog is on a
subject that appeals to a demographic that advertisers
have a strong desire to reach, you will be more likely to
be able to turn a large profit on your blog than if your
blog is on a fairly obscure subject that does not draw
the kind of audience that advertisers need to appeal to.
Of course, the only way to find out where you fall on
this spectrum is to try hosting some ads. If you are
already blogging, you have nothing to lose.
money may come to you literally as soon as you ask for
it. Once you have an established blog with a regular
readership, it is easy to turn a profit through advertising.
By hosting sponsored links or banners, you can see
income from your hobby almost overnight. Even if you
did not start your blog intending to turn a profit, making
supplementary income from your blog may be easier
than you think.
Of course, even for people who have spent months or
years blogging, money from advertising revenue may
not add up to a large sum. The amount of money that
you can make as a blogger depends on a lot of different
factors, but perhaps the most important element of the
equation is the topic of your blog. If your blog is on a
subject that appeals to a demographic that advertisers
have a strong desire to reach, you will be more likely to
be able to turn a large profit on your blog than if your
blog is on a fairly obscure subject that does not draw
the kind of audience that advertisers need to appeal to.
Of course, the only way to find out where you fall on
this spectrum is to try hosting some ads. If you are
already blogging, you have nothing to lose.
229 HOT PLACES TO RUN YOUR CLASSIFIED AD
CLASSIFIED ADVERTISING IS A PROVEN METHOD
Classified advertising has always been, and will continue to be the favorite method for Mail Order "Pros" to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people.
TWO BASIC METHODS
Two basic methods are used with classified advertising. (1) Place an ad offering FREE literature, and then send your literature to all inquiries. A "free" offer will always out pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries. This method is excellent when you are also collecting "Opportunity Seeker" names that you can rent. You should be able to generate fresh National leads for $.20 to $1 using this method. (2) Offer a report for $2 or $3 and then send out other offers with your orders. This eliminates the "Opportunity Seeker" who never buy anything, and your operation is much cleaner and void of "busy" work.
OVER 200 LISTED PUBLICATIONS
The following is a listing of over 200 magazines that offer classified advertising. The first group of magazines represent the mail-order "Pros" favorites, and they will always out pull other magazines for opportunity offers. The second group has been selected from thousands of other magazines (1) they offer classified advertising, and (2) they are the least expensive (Word Cost/Circulation ratio). Notice that the last column provides the Word Cost/Circulation ratio. That is, this ratio shows you how much it will cost you for each word for every 1,000 people who get the magazine. The lower this ratio is, the more cost effective it is. For example, if you were to advertise in the National Enquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000 persons that get the National Enquirer. In this example, if you placed a 10 word ad, it will cost you $89.50, and it will be sent out to 3,500,000 people.
COST/CIRCULATION RATIOS
This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023! That's right - two cents!! For every 1,000 people! Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost that is important. As a further example, consider advertising in the "Hounds And Hunting" (#238). Here the cost for a word is only $.22. Good Deal? NO! In this case your Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000 people is ($.0227 x 10) = $.227! That's over 10 times more expensive than the National Enquirer! However, if you were selling something for hunting, it might actually pull better than National Enquirer.
ASK FOR RATE CARD
Before you place an ad, write to the magazine and ask for their "Rate Card" for both classified ads and space advertising. You will normally receive a large package containing a sample publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates.
This Group of Publications Have Always Proven To Produce Excellent Results For Opportunity Offers:
# MAGAZINE NAME CIRCULATION
1. Globe Group 3,000,000 Weekly
P.O. Box 21
Rouses Point, NY 12979-0021
2. The Star 2,900,000 Weekly
P.O. Box 1510
Clearwater, FL 34617
3. National Enquirer 3,500,000 Weekly
P.O. Box 10178
Clearwater, FL 34617
4. Grier's Almanac 3,011,680 Annually
P.O. Box 888281
Atlanta, GA 30356
5. Field & Stream 2,000,000 Monthly
Two Park Ave
New York, NY 10016-5695
6. Classified, Inc. 25,000,000+ Monthly
100 E. Ohio Street, Suite 632
Chicago, IL 60611
7. Grit 330,496 10 times/yr
Stauffer's Magazine Group
1503 S.W. 42nd St.
Topeka, KS 66609-1265
8. Capper's 353,422 26 times/yr
Stauffer's Magazine Group
1503 S.W. 42nd St.
Topeka, KS 66609-1265
9. Popular Science 1,861,155 Monthly
2 Park Ave.
New York, NY 10016
10. Popular Mechanics 1,633,210 Monthly
224 West 57th Street
New York, NY 10019
11. The Workbasket 2,726,000 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112
12. Home Mechanix 1,003,244 Monthly
2 Park Ave.
New York, Ny 10016
13. Crafts 'N Things 287,828 8 times/yr
701 Lee St. #1000
Des Plaines, IL 60016
14. The Family Handyman 1,000,000 10 times/yr
28 W. 23rd Street
New York, NY 10010
15. Workbench 1,025,000 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112
16. Crafts Magazine 1,000,000 Monthly
P.O. Box 1790
Peoria, IL 61656
17. Money Making Opportunities 222,000 8 times/yr
11071 Ventura Blvd.
Studio City, CA 91604
18. Spare Time Magazine 301,000 9 times/yr
5810 W. Oklahoma Ave.
Milwaukee, WI 53219
19. INC. Magazine 647,211 Monthly
38 Commercial Wharf
Boston, MA 02110-3883
20 Fate 200,000 Monthly
Llewellyn Publications
Box 64383
St. Paul, MN 55164
21. Income Opportunities 400,000 Monthly
1500 Broadway, Suite 600
New York, NY 10019
22. Success 1,200,000 10 times/yr
PO Box 570
Clearwater, FL 34617-0570
23. Book Business Mart 50,000 3 times/yr
Premier Publishers
P.O. Box 330309
Fort Worth, TX 76163-0309
24. Opportunity & Income Plus 250,000 Monthly
73 Spring Street #303
New York, NY 10012
25. Entrepreneur 1,700,000 Monthly
P.O. Box 570
Clearwater, FL 34617-0570
26. Black Enterprise 240,000 Monthly
130 Fifth Ave.
New York, NY 10011
27. Mail Profits 15,000 6 times/yr
P.O. Box 4785
Lincoln, NE 68504
This Group Represents More Good Magazines With Low Cost/Circulation Ratios
28. Hemmings Motor News 261,551 Monthly
P.O. Box 256 Rt 9 West Blvd
Bennington, VT 05201
29. The Old Farmers Almanac 4,400,000 Annually
PO Box 520/Main Street
Dublin, NH 03444
30. The Ladies Birthday Alman. 3,803,450 Annually
1715 W. 38th St.
Chattanooga, TN 37409
31. Cat Fancy 237,528 Monthly
2401 Beverly Blvd.
Los Angeles, CA 90057
32. The Antique Trader Weekly 190,000 Weekly
P.O. Box 1050
Dubuque, IA 52001
33. Cars and Parts 106,111 Monthly
PO Box 482
911 Vandermark Rd.
Sidney, OH 45365
34. The American Rifleman 1,372,371 Monthly
470 Spring Park Place
Herndon, VA 22070
35. The American Hunter 1,359,643 Monthly
470 Spring Park Place
Herndon, VA 22070
36. Railfan and Railroad 144,216 Monthly
Carsten's Publications, Inc.
P.O. Box 700
Newton, NJ 07860
37. Bird Talk 123,134 Monthly
PO Box 57900
2401 Beverly Blvd.
Los Angeles, CA 90057-0900
38. Model Railroader 181,683 Monthly
1027 N. 7th St.
Milwaukee, WI 53233
39. Sports Collectors Digest 43,361 Weekly
700 East State St.
Iola, WI 54990
40. Muscle Car Review 71,235 10 times/yr
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
41. The American Legion Magazine 3,004,913 Monthly
PO Box 1055
Indianapolis, IN 46206
42. Crochet World 72,300 6 times/yr
House of White Birches
306 East Parr Rd
Berne, IN 46711
43. Gun Week 20,000+ Weekly
Box 488 Station C
Buffalo, NY 14209
44. Quiltworld 71,000 6 times/yr
House of White Birches
306 East Parr Rd.
Berne, IN 46711
45. Woodman of the World Mag. 466,625 Monthly
1700 Farnam St.
Omaha, NE 68102
46. California Senior Citizens 69,000 Monthly
4805 Alta Canyada Road
La Canada, CA 91011
47. Sew News 235,000 Monthly
P.O. Box 1790 - News Plaza
Peoria, IL 61656
48. American Motorcyclist 176,169 Monthly
33 Collegeview Road
Westerville, OH 43081
49. American Collector's Journal 50,926 Bi-Monthly
P.O. Box 407
Kewanee, Il 61443
50. Shooting Times 196,441 Monthly
News Plaza
PO Box 1790
Peoria, IL 61656
51. 58 Dog Fancy 135,320 Monthly
2401q Beverly Blvd.
Los Angeles, CA 90057
52. Guns Magazine 205,619 Monthly
Publisher's Development
591 Camino de la Reina, Ste. 200
San Diego, CA 92108
53. National History 511,463 Monthly
488 Madison Ave.
New York, NY 10022
54. Baseball Digest 297,490 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
55. Farm Journal 730,145 13 times/yr
230 W. Washington Sq.
Philadelphia, PA 19106-3599
56. The Farmer 118,459 21 times/yr
1999 Shepard Rd.
St. Paul, MN 55116
57. Finescale Modelier 77,748 Bimonthly
1027 N. 7th St.
Milwaukee, WI 53233
58. Trains 91,749 Monthly
1027 N. 7th St.
Milwaukee, WI 53233
59. Good Old Days 72,500 Monthly
House of White Birches
306 East Parr Rd.
Berne, IN 46711
60. Dune Buggies & Hot VW's 107,302 Monthly
2950-A7 Airway Ave.
Costa Mesa, CA 92626
61. American Handgunner Magazine 179,751 6 times/yr
Publishers Development
591 Camino de la Reina, Ste. 200
San Diego, CA 92108
62. Fur-Fish-Fame 172,847 Monthly
2878 E. Main Street
Columbus, OH 43209
63. Changing Times 1,372,867 Monthly
1729 H St., N.W.
Washington, DC 20006
64. B'NAI B'RITH JEWISH MONTHLY 171,457 Monthly
823 United Nations Plaza
New York, NY 10017
65. QST 161,442 Monthly
225 Main Street
Newington, CT 06111
66. Railroad Model Craftsman 72,315 Monthly
Carsten's Publications, Inc.
P.O. Box 700
Newton, NJ 07860
67. Power Boat 83,224 11 times/yr
15917 Strathern St.
Van Nuys, CA 91406
68. Saturday Evening Post 500,000 6 times/yr
1100 Waterway Blvd.
Indianapolis, IN 46202
69. Successful Farming 575,686 14 times/yr
Locust at 17th
Des Moines, IA 50336
70. Hunting 311,715 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069
71. Michigan-Out-Of-Doors 101,066 Monthly
2101 Wood St.
Lansing, MI 48912
72. The Rotarian 510,000 Monthly
1560 Sherman Ave.
Evanston, IL 60201
73. Car and Driver 900,691 Monthly
1515 Broadway
New York, NY 10036
74. Organic Gardening 1,188,335 Monthly
33 E. Minor St.
Emmanus, PA 18098
75. Country Music City News 500,000 Monthly
50 Music Square West, 6th Floor
Nashville, TN 37203-3246
76. Bowling 131,351 6 times/yr
5301 South 76th Street
Greendale, WI 53129-0500
77. Motor Trend 738,964 Monthly
8490 Sunset Blvd
Los Angeles, CA 90069
78. Soldiers of Fortune 105,000 Monthly
P.O. Box 693
Boulder, CO 80306
79. W.C. - Cross Stitch 72,851 Bimonthly
306 East Parr Rd
Berne, IN 46711
80. Equus 138,011 Monthly
656 Quince Orchard Rd.
Gaithersburg, MD 20878
81. Our Sunday Visitor 115,000 Weekly
200 Noll Plaza
Huntington, IN 46750
82. W.C.- Home Cooking 68,265 Monthly
306 East Parr Road
Berne, IN 46711
83. Flower and Garden 4,171,000 6 times/yr
700 West 47th. St., Suite 310
Kansas City, MO 64112
84. Full Cry 33,955 Monthly
Gault Publications
P.O. Box 10
Boody, IL 62514
85. American Cage-Bird Mag. 40,000 Monthly
One Glamore Court
Smithtown, NY 11787
86. Prorodeo 26,567 Bi-weekly
101 Prorodeo Dr.
Colorado Springs, CO 80919
87. Football Digest 203,182 10 times/yr
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
88. Guns & Amo 521,638 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90063
89. Modern Photography 650,386 Monthly
825 Seventh Ave.
New York, NY 10019
90. Family Motor Coach Association 98,000 Monthly
8291 Clough Pike
Cincinnati, OH 45244
91. The Highlander 38,000 7 times /yr
P.O. Box 397
Barrington, IL 60011
92. Craft Art Needlework Digest 101,189 Bimonthly
P.O. Box 584
Lake Forest, IL 60045
93. Yankee 2,900,000 Monthly
Yankee Publishing, Inc.
4850 Gaidrew Road
Alpharetta, GA 30201
94. National Speed Sport News 75,000 Weekly
P.O. Box 608
79 Chestnut Street
Ridgewood, NJ 07451-0608
95. National Review 240,000 25 times/yr
150 E. 35 Street
New York, NY 10016
96. Collectors Mart 86,623 6 times/yr
P.O. Box 12830
Wichita, KS 67277
97. Lapidary Journal 35,982 Monthly
P.O. Box 80937
San Diego, CA 92138
98. Easyriders 356,590 Monthly
28210 Dorothy Dr.
Agoura Hills, CA 91301
99. Video Review 450,001 Monthly
902 Broadway
New York, NY 10010
100. Basketball Digest 104,238 8 times/yr
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
101. Winning! Newsletter 100,000 Monthly
5300 City Plex Tower
Jenks, OK 74037-5300
102. Teddy Bear and Friends 60,743 6 times/yr
900 Fredrick Street
Cumberland, MD 21502
103. Women's Circle 49,100 6 times/yr
House of White Birches
306 East Parr Road
Berne, IN 46711
104. Shutterbug 90,000 Monthly
PO Box F
Titusville, FL 32781
105. High Fidelity 300,172 Monthly
825 7th Ave.
New York, NY 10019
106. Skiing 440,370 7 times/yr
1515 Broadway
New York, NY 10036
107. Soundings 105,606 Monthly
33 Pratt St.
Essex, CT 06426
108. Motorcyclist 209,757 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069
109. Horoscope 104,200 Monthly
245 Park Ave.
New York, NY 10167
110. Practical Homeowner 708,504 9 times/yr
33 E. Minor St.
Emmaus, PA 18048
111. Bassmaster 530,757 Monthly
One Bell Rd.
Montgomery, AL 36117
112. Antique Monthly 66,243 Monthly
P.O. Drw. 2
Tuscaloosa, AL 35402
113. Pipe Smoker 25,000 Monthly
P.O. Box 22085
Chattanooga, TN 37422
114. Banana Republic Trips Mag. 300,000 Monthly
One Harrison St.
San Francisco, CA 94105
115. Camping & RV Magazine 20,000 Monthly
P.O. Box 337
Iola, WI 54945
116. Women's Household 39,200 Quarterly
House of White Birches
306 East Parr Road
Berne, IN 46711
117. Body, Mind & Spirit 152,000 Monthly
P.O. Box 701
Providence, RI 02401
118. Cycle 373,398 Monthly
1515 Broadway
New York, NY 10036
119. Today's Chicago Woman 125,000 Monthly
200-West Superior, #400
Chicago, IL 60610
120. Lottery Player's Magazine 180,127 Monthly
321 New Albany Rd.
Moorestown, NJ 08057
121. Video 407,050 Monthly
460 W. 34th St
New York, NY 10001
122. Archery 113,023 Monthly
319 Barry Ave. Suite 101
Wayzata, MN 55391
123. The Quarter Horse Journal 67,664 Monthly
2701 I-40 East P.O. Box 200
Amarillo, TX 79168
124. W.C. - Country Needlecraft 44,508 Monthly
306 East Parr Rd.
Berne, IN 46711
125. Modern Drummer 78,400 Monthly
870 Pomton Ave.
Cedar Grove, NJ 07009
126. International Travel News 26,109 Monthly
2120 28th St.
Sacramento, CA 95818
127. Worldradio 25,833 Monthly
2120 28th St.
Sacramento, CA 95818
128. Kiwanis 279,249 Monthly
3636 Woodview Trace
Indianapolis, IN 46268
129. Power and Motoryacht 135,319 Monthly
1234 Summer St.
Stamford, CT 06905
130. Modern Electronics 75,241 Monthly
76 N. Broadway
Hicksville, NY 11801
131. Sail 175,212 Monthly
100 First Ave
Charlestown, MA 02129
132. The Lutheran 1,083,181 Monthly
426 S. Fifth Ave.
Minneapolis, MN 55448
133. Americana 325,186 Monthly
29 W. 38th St.
New York, NY 10018
134. The Horse Trader 28,370 Monthly
P.O. Box 728
Middlefield, OH 44062
135. Passenger Train Journal 16,151 Monthly
P.O. Box 6128
Glendale, CA 91205
136. Runner's World 451,512 Monthly
33 E. Minor St.
Emmaus, PA 18049
137. The Log 46,960 Monthly
P.O. Box 89309
San Diego, CA 92318
138. Harvard Magazine 186,677 Monthly
7 Ware St.
Cambridge, MA 02138
139. Horse Illustrated 135,609 Monthly
25025 I-45 North, Suite 390
Spring, TX 77380
140. Trailer Boats 72,501 Monthly
20700 Belshaw Ave.
Carson, CA 90746
141. Skip 35,400 Monthly
P.O. Box 404
Bala Cynwyd, PA 19004
142. Trailblazer 94,572 Monthly
15375 S.E. 30th Place
Bellevue, WA 98007
143. Saltwater Sportsman 128,521 Monthly
186 Lincoln St.
Boston, MA 02111
144. Midwest Outdoors 37,773 Monthly
111 Shore Dr.
Burr Ridge, IL 60521
145. Golf 912,157 Monthly
380 Madison Ave.
New York, NY 10017
146. Southern Outdoors 288,963 Monthly
P.O. Box 17915
Montgomery, AL 36141
147. Cats Magazine 129,332 Monthly
445 Merrimac Dr.
Port Orange, FL 32019
148. The Western Horseman 162.369 Monthly
3850 N. Nevada Ave.
Colorado Springs, CO 80933
149. Guitar World 128,823 Monthly
1115 Broadway
New York, NY 10010
150. Mother Jones 183,864 Monthly
1633 Misson St.
San Francisco, CA 94103
151. Flying Models 27,073 Monthly
Box 700
Newtown, NJ 07860
152. Golf Digest 1,239,100 Monthly
5520 Park Ave.
Trumbull, CT 06611
153. Fishing World 341,215 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112
154. The Christian Herald 142,376 Monthly
40 Overlook Dr.
Chappaqua, NY 10514
155. UCLA Monthly 186,000 Monthly
1633 Westwood Blvd., Ste 110
Los Angeles, CA 90024
156. Video Marketplace 140,000 Monthly
990 Grove St.
Evanston, IL 60201
157. The Owner Builder 66,150 Monthly
1516 Fifth St.
Berkeley, CA 94710
158. Pennsylvania Sportsman 65,490 Monthly
P.O. Box 5196
Harrisburg, PA 17110
159. Woodenboat 103,180 Monthly
P.O. Box 78
Brooklyn, ME 04616
160. The Ensign 54,534 Monthly
P.O. Box 31664
Raleigh, NC 27622
161. Small Boat Journal 57,103 Monthly
Box 400
Bennington, VT 05201
162. Women's Sports and Fitness 300,708 Monthly
809 S. Orlando Ave., Ste H
Winter Park, FL 32789
163. Dirt Bike 131,930 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345
164. True West 32,939 Monthly
P.O. Box 2107
Stillwater, OK 74076
165. Jazz Times 49,237 Monthly
8055 13th St., Suite 301
Silver Springs, MD 20910
166. Tours & Resorts 194,716 Monthly
990 Grove St.
Evanston, IL 60201
167. Hockey Digest 103,506 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
168. Canoe 64,060 Monthly
P.O. Box 3146
Kirkland, WA 98083
169. The Nation 79,978 Monthly
72 5th Ave
New York, NY 10011
170. World Tennis 383,059 Monthly
3 Park Ave.
New York, NY 10016
171. The BackStretch 25,380 Monthly
19363 James Couzens Hwy.
Detroit, MI 48235
172. Motor Boating and Sailing 141,463 Monthly
224 W. 57th St.
New York, NY 10019
173. Car Collector/Car Classics 31,318 Monthly
P.O. Box 28571
Atlants, GA 30328
174. Circus 281,842 Monthly
3 West 18th St.
New York, NY 10011
175. National Lampoon 250,002 Monthly
155 Avenue of the Americas
New York, NY 10013
176. Total Health 71,010 Monthly
6001 Topanga Canyon Rd.
Woodland Hills, CA 91367
177. Bestways 161,815 Monthly
P.O. Box 2028
Carson City, NV 89702
178. Writer's Digest 220,196 Monthly
1507 Dana Ave.
Cincinnati,OH 45207
179. Boating 188,057 Monthly
1515 Broadway
New York, NY 10036
180. Horticulture 178,508 Monthly
20 Park Plaza, Suite 1220
Boston, MA 02116
181. New Age 151,730 Monthly
342 Western Ave.
Brighton, MA 02135
182. N.J. Hunting and Fishing 15,000 Monthly
P.O. Box 100
Somerdale, NJ 08083
183. Dog World 64,732 Monthly
29 North Wacker Dr.
Chicago, IL 60606
184. Outdoor America 43,422 Monthly
1701 N. Ft. Meyer Dr.
Arlington, VA 22209
185. Sport Fishing 109,384 Monthly
809 South Orlando Ave.
Winter Park, FL 32789
186. Old West 28,385 Monthly
P.O. Box 2107
Stillwater, OK 74076
187. Treasure 22,679 Monthly
6745 Adobe Rd.
29 Palms, CA 92277
188. Petersen's Photo Magazine 283,010 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069
189. Fine Woodworking 296,773 Monthly
P.O. Box 355
Newtown, CT 06470
190. Old House Journal 97,948 6 times/yr
69th & Seventh Ave.
Brooklyn, NY 11217
191. Snowmobile 419,478 Monthly
319 Barry Ave.S., Suite 101
Wayzata, MN 55391
192. Lost Treasure 41,423 Monthly
P.O. Box 937
Bixby, OK 74008
193. Cycle News 60,700 Monthly
2201 Cherry Ave.
Long Beach, CA 90806
194. Yachting 136,028 Monthly
1515 Broadway
New York, NY 10036
195. The N.Y. Review of Books 114,234 Monthly
250 E. 57th St.
New York, NY 10107
196. American Film 133,232 Monthly
3. E. 54th St.
New York, NY 10022
197. Pure-Bred Dogs Amer. Kennel 53,950 Monthly
51 Madison Ave.
New York, NY 10010
198. Knitting Digest 25,600 6 times/yr
House of White Birches
306 East Parr Rd.
Berne, IN 46711
199. American Photographer 254,107 Monthly
1515 Broadway
New York, NY 10036
200. Saturday Review 200,000 Monthly
214 Massachusetts Ave. N.E.
Washington, DC 20002
201. Human Events 36,695 Monthly
422 1st St. S.E.
Waashington, DC 20037
202. American Business 104,772 Monthly
1775 Broadway
New York, NY 10019
203. Classic Toy Trains 10,000 Monthly
11027 North Seventh St.
Milwaukee, WI 53233
204. Auto Racing Digest 44,124 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
205. Soccer Digest 27,929 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
206. High Technology Business 203,678 Monthly
214 Lewis Wharf
Boston, MA 02110
207. The Western Boatman 23,961 Monthly
20700 Belshaw Ave.
Carson, CA 90746
208. Archaeology 105,146 Monthly
15 Park Row
New York, NY 10038
209. Motorcross Action 92,257 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345
210. Threads 125,913 Monthly
P.O. Box 355/63 S. Main St.
Newtown, CT 06470
211. UTNE Reader 67,449 Monthly
2732 West 43rd St.
Minneapolis, MN 55410
212. Yoga Journal 44,819 Monthly
2054 University Ave.
Berkley, CA 94704
213. Practical Horseman 55,752 Monthly
Gum Tree Corner
Unionville, PA 19375
214. Dirt Wheels 88,632 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345
215. Hounds and Hunting 9,697 Monthly
Box 372
Bradford, PA 16701
216. Backpacker 172,111 Monthly
1515 Broadway
New York, NY 10036
217. Bowling Digest 104,159 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
218. Darkroom Photography 70,508 8 times/yr
9021 Melrose Ave.
Los Angeles, CA 90069
219. Miniature Collector 23,602 Quarterly
170 5th Ave.
New York, NY 10010
220. Gun Dog 62,973 Bimonthly
1901 Bell Ave., Suite 4
Des Moines, IA 50315
221. BLUMS FARMERS ALMANAC 100,000 Annually
3301 Healy Dr. S.W.
Winston-Salem, NC 27103
222 The Magazine Antiques 60,578 Monthly
980 Madison Ave.
New York, NY 10021
223. Hispanic Business 107,875 Monthly
360 S. Hope Ave., Suite C.
Santa Barbara, CA 93105
224. Linn's Stamp News 74,082 Weekly
P.O. Box 29
Sidney, OH 45365
225. Sel!ing 100,000 Quarterly
PO Box 570
Clearwater, FL 34617-9862
226. Mustang Monthly Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
227. Super Ford Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
228. Corvette Fever Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
229. Mopar Muscle 6 times/yr
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
DISCLAIMER: The publishing business is a fickle one and magazines come and go rapidly. Please check the list of references against the current year issue of Witer’s Market (available in any library or bookstore).
Classified advertising has always been, and will continue to be the favorite method for Mail Order "Pros" to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people.
TWO BASIC METHODS
Two basic methods are used with classified advertising. (1) Place an ad offering FREE literature, and then send your literature to all inquiries. A "free" offer will always out pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries. This method is excellent when you are also collecting "Opportunity Seeker" names that you can rent. You should be able to generate fresh National leads for $.20 to $1 using this method. (2) Offer a report for $2 or $3 and then send out other offers with your orders. This eliminates the "Opportunity Seeker" who never buy anything, and your operation is much cleaner and void of "busy" work.
OVER 200 LISTED PUBLICATIONS
The following is a listing of over 200 magazines that offer classified advertising. The first group of magazines represent the mail-order "Pros" favorites, and they will always out pull other magazines for opportunity offers. The second group has been selected from thousands of other magazines (1) they offer classified advertising, and (2) they are the least expensive (Word Cost/Circulation ratio). Notice that the last column provides the Word Cost/Circulation ratio. That is, this ratio shows you how much it will cost you for each word for every 1,000 people who get the magazine. The lower this ratio is, the more cost effective it is. For example, if you were to advertise in the National Enquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000 persons that get the National Enquirer. In this example, if you placed a 10 word ad, it will cost you $89.50, and it will be sent out to 3,500,000 people.
COST/CIRCULATION RATIOS
This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023! That's right - two cents!! For every 1,000 people! Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost that is important. As a further example, consider advertising in the "Hounds And Hunting" (#238). Here the cost for a word is only $.22. Good Deal? NO! In this case your Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000 people is ($.0227 x 10) = $.227! That's over 10 times more expensive than the National Enquirer! However, if you were selling something for hunting, it might actually pull better than National Enquirer.
ASK FOR RATE CARD
Before you place an ad, write to the magazine and ask for their "Rate Card" for both classified ads and space advertising. You will normally receive a large package containing a sample publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates.
This Group of Publications Have Always Proven To Produce Excellent Results For Opportunity Offers:
# MAGAZINE NAME CIRCULATION
1. Globe Group 3,000,000 Weekly
P.O. Box 21
Rouses Point, NY 12979-0021
2. The Star 2,900,000 Weekly
P.O. Box 1510
Clearwater, FL 34617
3. National Enquirer 3,500,000 Weekly
P.O. Box 10178
Clearwater, FL 34617
4. Grier's Almanac 3,011,680 Annually
P.O. Box 888281
Atlanta, GA 30356
5. Field & Stream 2,000,000 Monthly
Two Park Ave
New York, NY 10016-5695
6. Classified, Inc. 25,000,000+ Monthly
100 E. Ohio Street, Suite 632
Chicago, IL 60611
7. Grit 330,496 10 times/yr
Stauffer's Magazine Group
1503 S.W. 42nd St.
Topeka, KS 66609-1265
8. Capper's 353,422 26 times/yr
Stauffer's Magazine Group
1503 S.W. 42nd St.
Topeka, KS 66609-1265
9. Popular Science 1,861,155 Monthly
2 Park Ave.
New York, NY 10016
10. Popular Mechanics 1,633,210 Monthly
224 West 57th Street
New York, NY 10019
11. The Workbasket 2,726,000 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112
12. Home Mechanix 1,003,244 Monthly
2 Park Ave.
New York, Ny 10016
13. Crafts 'N Things 287,828 8 times/yr
701 Lee St. #1000
Des Plaines, IL 60016
14. The Family Handyman 1,000,000 10 times/yr
28 W. 23rd Street
New York, NY 10010
15. Workbench 1,025,000 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112
16. Crafts Magazine 1,000,000 Monthly
P.O. Box 1790
Peoria, IL 61656
17. Money Making Opportunities 222,000 8 times/yr
11071 Ventura Blvd.
Studio City, CA 91604
18. Spare Time Magazine 301,000 9 times/yr
5810 W. Oklahoma Ave.
Milwaukee, WI 53219
19. INC. Magazine 647,211 Monthly
38 Commercial Wharf
Boston, MA 02110-3883
20 Fate 200,000 Monthly
Llewellyn Publications
Box 64383
St. Paul, MN 55164
21. Income Opportunities 400,000 Monthly
1500 Broadway, Suite 600
New York, NY 10019
22. Success 1,200,000 10 times/yr
PO Box 570
Clearwater, FL 34617-0570
23. Book Business Mart 50,000 3 times/yr
Premier Publishers
P.O. Box 330309
Fort Worth, TX 76163-0309
24. Opportunity & Income Plus 250,000 Monthly
73 Spring Street #303
New York, NY 10012
25. Entrepreneur 1,700,000 Monthly
P.O. Box 570
Clearwater, FL 34617-0570
26. Black Enterprise 240,000 Monthly
130 Fifth Ave.
New York, NY 10011
27. Mail Profits 15,000 6 times/yr
P.O. Box 4785
Lincoln, NE 68504
This Group Represents More Good Magazines With Low Cost/Circulation Ratios
28. Hemmings Motor News 261,551 Monthly
P.O. Box 256 Rt 9 West Blvd
Bennington, VT 05201
29. The Old Farmers Almanac 4,400,000 Annually
PO Box 520/Main Street
Dublin, NH 03444
30. The Ladies Birthday Alman. 3,803,450 Annually
1715 W. 38th St.
Chattanooga, TN 37409
31. Cat Fancy 237,528 Monthly
2401 Beverly Blvd.
Los Angeles, CA 90057
32. The Antique Trader Weekly 190,000 Weekly
P.O. Box 1050
Dubuque, IA 52001
33. Cars and Parts 106,111 Monthly
PO Box 482
911 Vandermark Rd.
Sidney, OH 45365
34. The American Rifleman 1,372,371 Monthly
470 Spring Park Place
Herndon, VA 22070
35. The American Hunter 1,359,643 Monthly
470 Spring Park Place
Herndon, VA 22070
36. Railfan and Railroad 144,216 Monthly
Carsten's Publications, Inc.
P.O. Box 700
Newton, NJ 07860
37. Bird Talk 123,134 Monthly
PO Box 57900
2401 Beverly Blvd.
Los Angeles, CA 90057-0900
38. Model Railroader 181,683 Monthly
1027 N. 7th St.
Milwaukee, WI 53233
39. Sports Collectors Digest 43,361 Weekly
700 East State St.
Iola, WI 54990
40. Muscle Car Review 71,235 10 times/yr
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
41. The American Legion Magazine 3,004,913 Monthly
PO Box 1055
Indianapolis, IN 46206
42. Crochet World 72,300 6 times/yr
House of White Birches
306 East Parr Rd
Berne, IN 46711
43. Gun Week 20,000+ Weekly
Box 488 Station C
Buffalo, NY 14209
44. Quiltworld 71,000 6 times/yr
House of White Birches
306 East Parr Rd.
Berne, IN 46711
45. Woodman of the World Mag. 466,625 Monthly
1700 Farnam St.
Omaha, NE 68102
46. California Senior Citizens 69,000 Monthly
4805 Alta Canyada Road
La Canada, CA 91011
47. Sew News 235,000 Monthly
P.O. Box 1790 - News Plaza
Peoria, IL 61656
48. American Motorcyclist 176,169 Monthly
33 Collegeview Road
Westerville, OH 43081
49. American Collector's Journal 50,926 Bi-Monthly
P.O. Box 407
Kewanee, Il 61443
50. Shooting Times 196,441 Monthly
News Plaza
PO Box 1790
Peoria, IL 61656
51. 58 Dog Fancy 135,320 Monthly
2401q Beverly Blvd.
Los Angeles, CA 90057
52. Guns Magazine 205,619 Monthly
Publisher's Development
591 Camino de la Reina, Ste. 200
San Diego, CA 92108
53. National History 511,463 Monthly
488 Madison Ave.
New York, NY 10022
54. Baseball Digest 297,490 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
55. Farm Journal 730,145 13 times/yr
230 W. Washington Sq.
Philadelphia, PA 19106-3599
56. The Farmer 118,459 21 times/yr
1999 Shepard Rd.
St. Paul, MN 55116
57. Finescale Modelier 77,748 Bimonthly
1027 N. 7th St.
Milwaukee, WI 53233
58. Trains 91,749 Monthly
1027 N. 7th St.
Milwaukee, WI 53233
59. Good Old Days 72,500 Monthly
House of White Birches
306 East Parr Rd.
Berne, IN 46711
60. Dune Buggies & Hot VW's 107,302 Monthly
2950-A7 Airway Ave.
Costa Mesa, CA 92626
61. American Handgunner Magazine 179,751 6 times/yr
Publishers Development
591 Camino de la Reina, Ste. 200
San Diego, CA 92108
62. Fur-Fish-Fame 172,847 Monthly
2878 E. Main Street
Columbus, OH 43209
63. Changing Times 1,372,867 Monthly
1729 H St., N.W.
Washington, DC 20006
64. B'NAI B'RITH JEWISH MONTHLY 171,457 Monthly
823 United Nations Plaza
New York, NY 10017
65. QST 161,442 Monthly
225 Main Street
Newington, CT 06111
66. Railroad Model Craftsman 72,315 Monthly
Carsten's Publications, Inc.
P.O. Box 700
Newton, NJ 07860
67. Power Boat 83,224 11 times/yr
15917 Strathern St.
Van Nuys, CA 91406
68. Saturday Evening Post 500,000 6 times/yr
1100 Waterway Blvd.
Indianapolis, IN 46202
69. Successful Farming 575,686 14 times/yr
Locust at 17th
Des Moines, IA 50336
70. Hunting 311,715 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069
71. Michigan-Out-Of-Doors 101,066 Monthly
2101 Wood St.
Lansing, MI 48912
72. The Rotarian 510,000 Monthly
1560 Sherman Ave.
Evanston, IL 60201
73. Car and Driver 900,691 Monthly
1515 Broadway
New York, NY 10036
74. Organic Gardening 1,188,335 Monthly
33 E. Minor St.
Emmanus, PA 18098
75. Country Music City News 500,000 Monthly
50 Music Square West, 6th Floor
Nashville, TN 37203-3246
76. Bowling 131,351 6 times/yr
5301 South 76th Street
Greendale, WI 53129-0500
77. Motor Trend 738,964 Monthly
8490 Sunset Blvd
Los Angeles, CA 90069
78. Soldiers of Fortune 105,000 Monthly
P.O. Box 693
Boulder, CO 80306
79. W.C. - Cross Stitch 72,851 Bimonthly
306 East Parr Rd
Berne, IN 46711
80. Equus 138,011 Monthly
656 Quince Orchard Rd.
Gaithersburg, MD 20878
81. Our Sunday Visitor 115,000 Weekly
200 Noll Plaza
Huntington, IN 46750
82. W.C.- Home Cooking 68,265 Monthly
306 East Parr Road
Berne, IN 46711
83. Flower and Garden 4,171,000 6 times/yr
700 West 47th. St., Suite 310
Kansas City, MO 64112
84. Full Cry 33,955 Monthly
Gault Publications
P.O. Box 10
Boody, IL 62514
85. American Cage-Bird Mag. 40,000 Monthly
One Glamore Court
Smithtown, NY 11787
86. Prorodeo 26,567 Bi-weekly
101 Prorodeo Dr.
Colorado Springs, CO 80919
87. Football Digest 203,182 10 times/yr
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
88. Guns & Amo 521,638 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90063
89. Modern Photography 650,386 Monthly
825 Seventh Ave.
New York, NY 10019
90. Family Motor Coach Association 98,000 Monthly
8291 Clough Pike
Cincinnati, OH 45244
91. The Highlander 38,000 7 times /yr
P.O. Box 397
Barrington, IL 60011
92. Craft Art Needlework Digest 101,189 Bimonthly
P.O. Box 584
Lake Forest, IL 60045
93. Yankee 2,900,000 Monthly
Yankee Publishing, Inc.
4850 Gaidrew Road
Alpharetta, GA 30201
94. National Speed Sport News 75,000 Weekly
P.O. Box 608
79 Chestnut Street
Ridgewood, NJ 07451-0608
95. National Review 240,000 25 times/yr
150 E. 35 Street
New York, NY 10016
96. Collectors Mart 86,623 6 times/yr
P.O. Box 12830
Wichita, KS 67277
97. Lapidary Journal 35,982 Monthly
P.O. Box 80937
San Diego, CA 92138
98. Easyriders 356,590 Monthly
28210 Dorothy Dr.
Agoura Hills, CA 91301
99. Video Review 450,001 Monthly
902 Broadway
New York, NY 10010
100. Basketball Digest 104,238 8 times/yr
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
101. Winning! Newsletter 100,000 Monthly
5300 City Plex Tower
Jenks, OK 74037-5300
102. Teddy Bear and Friends 60,743 6 times/yr
900 Fredrick Street
Cumberland, MD 21502
103. Women's Circle 49,100 6 times/yr
House of White Birches
306 East Parr Road
Berne, IN 46711
104. Shutterbug 90,000 Monthly
PO Box F
Titusville, FL 32781
105. High Fidelity 300,172 Monthly
825 7th Ave.
New York, NY 10019
106. Skiing 440,370 7 times/yr
1515 Broadway
New York, NY 10036
107. Soundings 105,606 Monthly
33 Pratt St.
Essex, CT 06426
108. Motorcyclist 209,757 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069
109. Horoscope 104,200 Monthly
245 Park Ave.
New York, NY 10167
110. Practical Homeowner 708,504 9 times/yr
33 E. Minor St.
Emmaus, PA 18048
111. Bassmaster 530,757 Monthly
One Bell Rd.
Montgomery, AL 36117
112. Antique Monthly 66,243 Monthly
P.O. Drw. 2
Tuscaloosa, AL 35402
113. Pipe Smoker 25,000 Monthly
P.O. Box 22085
Chattanooga, TN 37422
114. Banana Republic Trips Mag. 300,000 Monthly
One Harrison St.
San Francisco, CA 94105
115. Camping & RV Magazine 20,000 Monthly
P.O. Box 337
Iola, WI 54945
116. Women's Household 39,200 Quarterly
House of White Birches
306 East Parr Road
Berne, IN 46711
117. Body, Mind & Spirit 152,000 Monthly
P.O. Box 701
Providence, RI 02401
118. Cycle 373,398 Monthly
1515 Broadway
New York, NY 10036
119. Today's Chicago Woman 125,000 Monthly
200-West Superior, #400
Chicago, IL 60610
120. Lottery Player's Magazine 180,127 Monthly
321 New Albany Rd.
Moorestown, NJ 08057
121. Video 407,050 Monthly
460 W. 34th St
New York, NY 10001
122. Archery 113,023 Monthly
319 Barry Ave. Suite 101
Wayzata, MN 55391
123. The Quarter Horse Journal 67,664 Monthly
2701 I-40 East P.O. Box 200
Amarillo, TX 79168
124. W.C. - Country Needlecraft 44,508 Monthly
306 East Parr Rd.
Berne, IN 46711
125. Modern Drummer 78,400 Monthly
870 Pomton Ave.
Cedar Grove, NJ 07009
126. International Travel News 26,109 Monthly
2120 28th St.
Sacramento, CA 95818
127. Worldradio 25,833 Monthly
2120 28th St.
Sacramento, CA 95818
128. Kiwanis 279,249 Monthly
3636 Woodview Trace
Indianapolis, IN 46268
129. Power and Motoryacht 135,319 Monthly
1234 Summer St.
Stamford, CT 06905
130. Modern Electronics 75,241 Monthly
76 N. Broadway
Hicksville, NY 11801
131. Sail 175,212 Monthly
100 First Ave
Charlestown, MA 02129
132. The Lutheran 1,083,181 Monthly
426 S. Fifth Ave.
Minneapolis, MN 55448
133. Americana 325,186 Monthly
29 W. 38th St.
New York, NY 10018
134. The Horse Trader 28,370 Monthly
P.O. Box 728
Middlefield, OH 44062
135. Passenger Train Journal 16,151 Monthly
P.O. Box 6128
Glendale, CA 91205
136. Runner's World 451,512 Monthly
33 E. Minor St.
Emmaus, PA 18049
137. The Log 46,960 Monthly
P.O. Box 89309
San Diego, CA 92318
138. Harvard Magazine 186,677 Monthly
7 Ware St.
Cambridge, MA 02138
139. Horse Illustrated 135,609 Monthly
25025 I-45 North, Suite 390
Spring, TX 77380
140. Trailer Boats 72,501 Monthly
20700 Belshaw Ave.
Carson, CA 90746
141. Skip 35,400 Monthly
P.O. Box 404
Bala Cynwyd, PA 19004
142. Trailblazer 94,572 Monthly
15375 S.E. 30th Place
Bellevue, WA 98007
143. Saltwater Sportsman 128,521 Monthly
186 Lincoln St.
Boston, MA 02111
144. Midwest Outdoors 37,773 Monthly
111 Shore Dr.
Burr Ridge, IL 60521
145. Golf 912,157 Monthly
380 Madison Ave.
New York, NY 10017
146. Southern Outdoors 288,963 Monthly
P.O. Box 17915
Montgomery, AL 36141
147. Cats Magazine 129,332 Monthly
445 Merrimac Dr.
Port Orange, FL 32019
148. The Western Horseman 162.369 Monthly
3850 N. Nevada Ave.
Colorado Springs, CO 80933
149. Guitar World 128,823 Monthly
1115 Broadway
New York, NY 10010
150. Mother Jones 183,864 Monthly
1633 Misson St.
San Francisco, CA 94103
151. Flying Models 27,073 Monthly
Box 700
Newtown, NJ 07860
152. Golf Digest 1,239,100 Monthly
5520 Park Ave.
Trumbull, CT 06611
153. Fishing World 341,215 6 times/yr
700 West 47th St., Suite 310
Kansas City, MO 64112
154. The Christian Herald 142,376 Monthly
40 Overlook Dr.
Chappaqua, NY 10514
155. UCLA Monthly 186,000 Monthly
1633 Westwood Blvd., Ste 110
Los Angeles, CA 90024
156. Video Marketplace 140,000 Monthly
990 Grove St.
Evanston, IL 60201
157. The Owner Builder 66,150 Monthly
1516 Fifth St.
Berkeley, CA 94710
158. Pennsylvania Sportsman 65,490 Monthly
P.O. Box 5196
Harrisburg, PA 17110
159. Woodenboat 103,180 Monthly
P.O. Box 78
Brooklyn, ME 04616
160. The Ensign 54,534 Monthly
P.O. Box 31664
Raleigh, NC 27622
161. Small Boat Journal 57,103 Monthly
Box 400
Bennington, VT 05201
162. Women's Sports and Fitness 300,708 Monthly
809 S. Orlando Ave., Ste H
Winter Park, FL 32789
163. Dirt Bike 131,930 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345
164. True West 32,939 Monthly
P.O. Box 2107
Stillwater, OK 74076
165. Jazz Times 49,237 Monthly
8055 13th St., Suite 301
Silver Springs, MD 20910
166. Tours & Resorts 194,716 Monthly
990 Grove St.
Evanston, IL 60201
167. Hockey Digest 103,506 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
168. Canoe 64,060 Monthly
P.O. Box 3146
Kirkland, WA 98083
169. The Nation 79,978 Monthly
72 5th Ave
New York, NY 10011
170. World Tennis 383,059 Monthly
3 Park Ave.
New York, NY 10016
171. The BackStretch 25,380 Monthly
19363 James Couzens Hwy.
Detroit, MI 48235
172. Motor Boating and Sailing 141,463 Monthly
224 W. 57th St.
New York, NY 10019
173. Car Collector/Car Classics 31,318 Monthly
P.O. Box 28571
Atlants, GA 30328
174. Circus 281,842 Monthly
3 West 18th St.
New York, NY 10011
175. National Lampoon 250,002 Monthly
155 Avenue of the Americas
New York, NY 10013
176. Total Health 71,010 Monthly
6001 Topanga Canyon Rd.
Woodland Hills, CA 91367
177. Bestways 161,815 Monthly
P.O. Box 2028
Carson City, NV 89702
178. Writer's Digest 220,196 Monthly
1507 Dana Ave.
Cincinnati,OH 45207
179. Boating 188,057 Monthly
1515 Broadway
New York, NY 10036
180. Horticulture 178,508 Monthly
20 Park Plaza, Suite 1220
Boston, MA 02116
181. New Age 151,730 Monthly
342 Western Ave.
Brighton, MA 02135
182. N.J. Hunting and Fishing 15,000 Monthly
P.O. Box 100
Somerdale, NJ 08083
183. Dog World 64,732 Monthly
29 North Wacker Dr.
Chicago, IL 60606
184. Outdoor America 43,422 Monthly
1701 N. Ft. Meyer Dr.
Arlington, VA 22209
185. Sport Fishing 109,384 Monthly
809 South Orlando Ave.
Winter Park, FL 32789
186. Old West 28,385 Monthly
P.O. Box 2107
Stillwater, OK 74076
187. Treasure 22,679 Monthly
6745 Adobe Rd.
29 Palms, CA 92277
188. Petersen's Photo Magazine 283,010 Monthly
8490 Sunset Blvd.
Los Angeles, CA 90069
189. Fine Woodworking 296,773 Monthly
P.O. Box 355
Newtown, CT 06470
190. Old House Journal 97,948 6 times/yr
69th & Seventh Ave.
Brooklyn, NY 11217
191. Snowmobile 419,478 Monthly
319 Barry Ave.S., Suite 101
Wayzata, MN 55391
192. Lost Treasure 41,423 Monthly
P.O. Box 937
Bixby, OK 74008
193. Cycle News 60,700 Monthly
2201 Cherry Ave.
Long Beach, CA 90806
194. Yachting 136,028 Monthly
1515 Broadway
New York, NY 10036
195. The N.Y. Review of Books 114,234 Monthly
250 E. 57th St.
New York, NY 10107
196. American Film 133,232 Monthly
3. E. 54th St.
New York, NY 10022
197. Pure-Bred Dogs Amer. Kennel 53,950 Monthly
51 Madison Ave.
New York, NY 10010
198. Knitting Digest 25,600 6 times/yr
House of White Birches
306 East Parr Rd.
Berne, IN 46711
199. American Photographer 254,107 Monthly
1515 Broadway
New York, NY 10036
200. Saturday Review 200,000 Monthly
214 Massachusetts Ave. N.E.
Washington, DC 20002
201. Human Events 36,695 Monthly
422 1st St. S.E.
Waashington, DC 20037
202. American Business 104,772 Monthly
1775 Broadway
New York, NY 10019
203. Classic Toy Trains 10,000 Monthly
11027 North Seventh St.
Milwaukee, WI 53233
204. Auto Racing Digest 44,124 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
205. Soccer Digest 27,929 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
206. High Technology Business 203,678 Monthly
214 Lewis Wharf
Boston, MA 02110
207. The Western Boatman 23,961 Monthly
20700 Belshaw Ave.
Carson, CA 90746
208. Archaeology 105,146 Monthly
15 Park Row
New York, NY 10038
209. Motorcross Action 92,257 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345
210. Threads 125,913 Monthly
P.O. Box 355/63 S. Main St.
Newtown, CT 06470
211. UTNE Reader 67,449 Monthly
2732 West 43rd St.
Minneapolis, MN 55410
212. Yoga Journal 44,819 Monthly
2054 University Ave.
Berkley, CA 94704
213. Practical Horseman 55,752 Monthly
Gum Tree Corner
Unionville, PA 19375
214. Dirt Wheels 88,632 Monthly
10600 Sepulveda Blvd.
Mission Hills, CA 91345
215. Hounds and Hunting 9,697 Monthly
Box 372
Bradford, PA 16701
216. Backpacker 172,111 Monthly
1515 Broadway
New York, NY 10036
217. Bowling Digest 104,159 Monthly
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
218. Darkroom Photography 70,508 8 times/yr
9021 Melrose Ave.
Los Angeles, CA 90069
219. Miniature Collector 23,602 Quarterly
170 5th Ave.
New York, NY 10010
220. Gun Dog 62,973 Bimonthly
1901 Bell Ave., Suite 4
Des Moines, IA 50315
221. BLUMS FARMERS ALMANAC 100,000 Annually
3301 Healy Dr. S.W.
Winston-Salem, NC 27103
222 The Magazine Antiques 60,578 Monthly
980 Madison Ave.
New York, NY 10021
223. Hispanic Business 107,875 Monthly
360 S. Hope Ave., Suite C.
Santa Barbara, CA 93105
224. Linn's Stamp News 74,082 Weekly
P.O. Box 29
Sidney, OH 45365
225. Sel!ing 100,000 Quarterly
PO Box 570
Clearwater, FL 34617-9862
226. Mustang Monthly Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
227. Super Ford Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
228. Corvette Fever Monthly
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
229. Mopar Muscle 6 times/yr
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
DISCLAIMER: The publishing business is a fickle one and magazines come and go rapidly. Please check the list of references against the current year issue of Witer’s Market (available in any library or bookstore).
Friday, April 27, 2012
What to Watch Out for in MLM Business Opportunities
Any MLM business opportunity worth considering will either have a track record that you can investigate and evaluate or it will have a clear statement of the plan, the potential, and the up-front costs.
Before investing any time or money in a specific MLM business opportunity, there are some questions you should consider first.
How long has the business opportunity been in business? Before investing time and money in marketing an MLM business opportunity, it is important to determine how long it has been operating.
If it is a new concept that has not been proven in the marketplace, you have no assurance that it will even work.
Does the company have a fixed address and phone number? This may seem obvious to you, but the fact is, thousands of companies operate with nothing more than a website and an email address.
Many of them are here today and gone tomorrow. Make sure the business you intend to deal with has a fixed address, physical location, and established phone number.
Does the MLM business opportunity have some successful members you can talk to? Most business opportunities will show you testimonials. But these are often untrustworthy.
They could even be completely fabricated. Ask the owner of the business for names of real people you can talk to. Call them on the telephone and ask them to share their experiences with the program.
This will not only provide you with valuable first-hand information about the program, but it will give you a list of advisors who might be willing to help you along the way.
How much initial investment is required? In many cases a proven MLM business opportunity with a successful track record will involve some kind of initial investment.
You should not assume that a business opportunity that is free to join is a better investment. Usually a free-to-join business will involve other costs such as marketing and advertising fees. Just keep in mind that nobody gives away “opportunities” for free.
What you have to determine is whether a specific MLM business opportunity has a successful track record, is managed by honest people and offers you a realistic chance of actually making some money.These are the things you must weigh against the entry costs.
What is the realistic income potential of the business? Have a careful look at the numbers and projections provided by the business opportunity. Then talk with actual members who are using the program to determine if they have been able to turn those numbers into reality.
Are there extra fees such as yearly or monthly subscription fees, shipping costs, or minimum purchase requirements? Make sure to get a detailed list of all the fees involved in operating the new business. These things may not seem significant now, but they can easily eat into your profits later.
How much control of your new business will you have? Be clear on who owns the business, and who controls the way it is developed and marketed. You may want to diversify your product offerings in order to avoid being at the mercy of a "head office.
The MLM business opportunity should require low initial investment and have high profit potential both in the short term and in the long term. It should allow you to build a profitable business of your own that will be a source of income far into the future.
ADVERTISE WITH CIRCULARS
DISTRIBUTE 81/2 X 11" CIRCULARS
Co-op Mailing (short for co-operative) means that two or more businesses
share in the cost and distribution of a direct mail campaign. It's kind of
like having you and another non-competing business split the cost of
printing, assembling and mailing an advertising flyer to a shared (same)
marketbase.
Co-op dealing is very beneficial (and usually safe) for everyone involved.
One example of co-op dealing in mail order is to send your 8 1/2x11 camera-
ready circular to a co-op printer and they'll print your ad on one side,
their ad on the back side and ship them back to you for a low cost of around
$10 per 1,000. You get your printing almost free and the other dealer gets
his or her flyers mailed on the back of yours free.
But what do you do with them when they are mailed back to you? If you're new
to mail order it's doubtful you have a mailing list to distribute them to.
Plus, postage costs alone would run you about $290.00 first-class. At this
rate it would have been cheaper to send the camera-ready to a tabloid or
adsheet publisher rather than by a co-op. But don't despair.
Simply have the printer ship your copies to a co-op circular mailer instead
of sending them to you. A couple good circular mailers we recommend are BMG
Services, PO Box 429, Johnson KS 67855 (your cost is only 1c for 8 1/2x11
pre-printed circular) or Thorn Gifts, 1807 Stillwater #5, St Paul MN 55119
(your cost is only 5c for each 8 1/2x11 pre-printed circular.) Why the
difference in price? BMG mails by bulk rate and Thorn mails by first-class.
Either method is effective and sure beats paying 29c each.
In addition, you benefit from the mailing list of the circular mailer. If
this particular mailer sells a mailing list, having them do a 1,000 or 5,000
"test" mailing for you would be a way to test their names. You should get a
few responses from a mailing of this size but it all depends on "what" you
are offering and the "price" you are offering it for. It's very difficult to
sell any item for more than $50 on a 8 1/2x11" circular. For items costing
more than $50, you need to use the two-step approach. In other words, use
the 8 1/2x11" circular to generate inquiries and follow-up with the complete
sales materials that constitute the higher price the customer may decide to
pay.
Another idea is that you could contact a dealer with products and services
not conflicting with your own and ask them to co-op mail for you. In this
deal, you would pay for the 2-sided printing (with the mailer's ad on back
of yours) and he/she would mail them for you free of charge. It works!
Another way to co-op deal in mail order is by co-op advertising. High
Mountain Advertiser and Popular Advertiser are both long running co-op
publications. You place your ad the first time through a dealer and all
future ads are 50% less. Then you have the option of mailing pre-printed
copies with your name in the publisher's block as an authorized dealer.
When other people order advertising, they will send their orders to you.
You keep 50% of the money and send the rest (along with the order) back to
the publisher. This way, you can have your 8 1/2x11 circulars printed and
mailed in a publication at a 50% savings.
Coal Publishing, 27 South 4th Avenue, Highland Park NJ 08904 also offers
co-op advertising in their "Small Business Keeps America Growing" tabloid.
For the low cost of $35 per tabloid-size page, you can have your 8 1/2x11"
circular along with four 2-inch ads printed and mailed to a whopping 5,000
circulation. All you are responsible for is the mailing of 200 of them.
Any beginner can handle mailing 50 per week to a mailing list or to their
own customers. Besides, no one can offer you a 5,000 honest circulation for
this price. This is a real money-saver!
If you market the direct mail method, it's a good idea to send a good
circular you plan to keep around for awhile to a mail order printer and
have 1,000 printed on 1 side. Then, you can use the back of 100 or so for
testing purposes of other circulars. Run down to the copy shop and run the
circulars through the copier by printing on the back side. Only run 100 or
less and send them to the best names you can find. If they pull orders, you
may have a winner and can have 1,000 printed. Nothing is more annoying than
being stuck with 1,000 circulars with something you want to mail on one side
and something outdated on the back.
NOTICE: Rates and prices shown here were current at the time of writing.
Call for quotes.
Co-op Mailing (short for co-operative) means that two or more businesses
share in the cost and distribution of a direct mail campaign. It's kind of
like having you and another non-competing business split the cost of
printing, assembling and mailing an advertising flyer to a shared (same)
marketbase.
Co-op dealing is very beneficial (and usually safe) for everyone involved.
One example of co-op dealing in mail order is to send your 8 1/2x11 camera-
ready circular to a co-op printer and they'll print your ad on one side,
their ad on the back side and ship them back to you for a low cost of around
$10 per 1,000. You get your printing almost free and the other dealer gets
his or her flyers mailed on the back of yours free.
But what do you do with them when they are mailed back to you? If you're new
to mail order it's doubtful you have a mailing list to distribute them to.
Plus, postage costs alone would run you about $290.00 first-class. At this
rate it would have been cheaper to send the camera-ready to a tabloid or
adsheet publisher rather than by a co-op. But don't despair.
Simply have the printer ship your copies to a co-op circular mailer instead
of sending them to you. A couple good circular mailers we recommend are BMG
Services, PO Box 429, Johnson KS 67855 (your cost is only 1c for 8 1/2x11
pre-printed circular) or Thorn Gifts, 1807 Stillwater #5, St Paul MN 55119
(your cost is only 5c for each 8 1/2x11 pre-printed circular.) Why the
difference in price? BMG mails by bulk rate and Thorn mails by first-class.
Either method is effective and sure beats paying 29c each.
In addition, you benefit from the mailing list of the circular mailer. If
this particular mailer sells a mailing list, having them do a 1,000 or 5,000
"test" mailing for you would be a way to test their names. You should get a
few responses from a mailing of this size but it all depends on "what" you
are offering and the "price" you are offering it for. It's very difficult to
sell any item for more than $50 on a 8 1/2x11" circular. For items costing
more than $50, you need to use the two-step approach. In other words, use
the 8 1/2x11" circular to generate inquiries and follow-up with the complete
sales materials that constitute the higher price the customer may decide to
pay.
Another idea is that you could contact a dealer with products and services
not conflicting with your own and ask them to co-op mail for you. In this
deal, you would pay for the 2-sided printing (with the mailer's ad on back
of yours) and he/she would mail them for you free of charge. It works!
Another way to co-op deal in mail order is by co-op advertising. High
Mountain Advertiser and Popular Advertiser are both long running co-op
publications. You place your ad the first time through a dealer and all
future ads are 50% less. Then you have the option of mailing pre-printed
copies with your name in the publisher's block as an authorized dealer.
When other people order advertising, they will send their orders to you.
You keep 50% of the money and send the rest (along with the order) back to
the publisher. This way, you can have your 8 1/2x11 circulars printed and
mailed in a publication at a 50% savings.
Coal Publishing, 27 South 4th Avenue, Highland Park NJ 08904 also offers
co-op advertising in their "Small Business Keeps America Growing" tabloid.
For the low cost of $35 per tabloid-size page, you can have your 8 1/2x11"
circular along with four 2-inch ads printed and mailed to a whopping 5,000
circulation. All you are responsible for is the mailing of 200 of them.
Any beginner can handle mailing 50 per week to a mailing list or to their
own customers. Besides, no one can offer you a 5,000 honest circulation for
this price. This is a real money-saver!
If you market the direct mail method, it's a good idea to send a good
circular you plan to keep around for awhile to a mail order printer and
have 1,000 printed on 1 side. Then, you can use the back of 100 or so for
testing purposes of other circulars. Run down to the copy shop and run the
circulars through the copier by printing on the back side. Only run 100 or
less and send them to the best names you can find. If they pull orders, you
may have a winner and can have 1,000 printed. Nothing is more annoying than
being stuck with 1,000 circulars with something you want to mail on one side
and something outdated on the back.
NOTICE: Rates and prices shown here were current at the time of writing.
Call for quotes.
Thursday, April 26, 2012
ADVERTISING AD SHEETS EQUALS BIG PROFITS
Publishing and distributing a mail order ad sheet can be very profitable. They are simple and easy to produce, with most quick print shops able to handle the printing at fairly low cost. The important consideration is that you can use them to pull in advertising dollars for yourself, as a free advertising media for your own products, and as an exchange medium with which to get greater exposure for your own ads.
Before starting an ad sheet, you should plan it all out - decide on an interesting, informative title, choose a masthead, lay out your columns for size, determine if it is to be a simple 8 1/2 x 11 single sheet of paper or an 11 x 17 sheet folded in half. You'll also need to know your production cost for the number you intend to have printed, and the postage cost to mail them out.
Most ad sheets start out as single sheets of paper, 8 1/2 x 11, printed on both sides. Usually, the front side is divided into three equal columns about 2 1/4 inches wide, with a 1/2 inch margin from the edge of the paper on both sides and top and bottom.
Assuming that the space occupied by your title, masthead and listing of rates for advertisers interested in placing an ad with you is two inches deep, this leaves you about 24 inches of advertising space to sell on the front side. Figuring a cost of $50 for 1,000 copies of such an ad sheet, printed both sides, and a third-class bulk-rate postage of $110, this means that your 24 inches of ad space will have to be sold at a rate of $6.25 each in order to break even. This means: You have to sell all of the ad space on the front of your ad sheet at $6.25 per ad - and then expect to make your profits from the sale of the back side of your ad sheet. Actually, it would be feasible to charge $7.00 per inch for the space on the front side, and carry your own full page ad on the back side. At any rate, don't box yourself into a loss situation where you can't afford to place your own ads in your ad sheet.
You get ads by making up an advertising solicitation sales letter and sending it out to as many mail order dealers as you can find. You can also run ads in other people's publications, inviting the readers to check with you regarding placement of an ad in your publication. And of course, you'll be wanting to work out some exchange advertising deals (whereby another publisher runs your ad in his publication, and you run his in exchange). From the experience of many, many publishers, this can be one of the most effective ways of getting your ads run, at low/no cost, and it is recognized to be successful in the field of Mail Order.
You probably won't be able to fill up all of your available ad space with paid ads until you are well established - but no problem - first you fill your ad space with paid ads, and then you fill in the empty space with ads of your own. Some beginning advertisers fill a part of their empty space with complimentary ads for other mail order operators, send them a copy of the issue in which the complimentary ad appears, and invite them to continue the ad on a "paid" basis from there. Many of them will appreciate the favor and send you a check or money order to continue running the ad.
If you undertake the publication of an ad sheet, be sure to consider the possibilities of sending out 100 to 1,000 copies of your ad sheet to other mail order operators to rubber stamp their names/addresses as co-publishers and mail out for you. Thus, if you had 50 other mail order operators sending out 100 copies each of your ad sheet, you'd be talking about a circulation of 5,000 copies plus the number of copies you mail out. If you can get this kind of program going, you'll quickly build your reputation as well as your circulation, and at the bottom line, your profits.
Some ad sheet publishers, once they've established themselves and are putting out an impressive publication, set up distributor networks. Generally, they run ads calling for distributor/dealers and asking for a $5 to $10 registration fee. In reply to the registration application, they send out a letter explaining that each distributor can buy at half price, so many copies of each issue of the ad sheet, rubber stamp their name on each copy, and send them out as their own. In return, the distributors usually get 50% of the incoming advertising orders, a half-price ad for themselves, and an opportunity to sell subscriptions.
The bottom line relative to becoming a successful ad sheet publisher has to do with keeping your production costs - printing and mailing - as low as possible, while putting out a quality product that other people in the mail order business will want to advertise in - while at the same time using it as an advertising/selling vehicle for your own products.
Everyone involved in mail order selling should have some sort of ad sheet - if for no other reason than as a means to an end - an advertising vehicle for your own products, an extra income form advertising revenues, and as an exchange media with which to gain greater exposure for your own products in other people's publications. Once you've got an ad sheet, or any kind of publication set up and being seen by other mail order operators, you'll quickly gain stature and a certain amount of prestige.
As with any business, your ultimate success depends on your own feasibility studies, and your "sharp-pencil" planning completed before you order your first issue printed. Think about it, weigh the pro's & con's, then go with your decision.
Before starting an ad sheet, you should plan it all out - decide on an interesting, informative title, choose a masthead, lay out your columns for size, determine if it is to be a simple 8 1/2 x 11 single sheet of paper or an 11 x 17 sheet folded in half. You'll also need to know your production cost for the number you intend to have printed, and the postage cost to mail them out.
Most ad sheets start out as single sheets of paper, 8 1/2 x 11, printed on both sides. Usually, the front side is divided into three equal columns about 2 1/4 inches wide, with a 1/2 inch margin from the edge of the paper on both sides and top and bottom.
Assuming that the space occupied by your title, masthead and listing of rates for advertisers interested in placing an ad with you is two inches deep, this leaves you about 24 inches of advertising space to sell on the front side. Figuring a cost of $50 for 1,000 copies of such an ad sheet, printed both sides, and a third-class bulk-rate postage of $110, this means that your 24 inches of ad space will have to be sold at a rate of $6.25 each in order to break even. This means: You have to sell all of the ad space on the front of your ad sheet at $6.25 per ad - and then expect to make your profits from the sale of the back side of your ad sheet. Actually, it would be feasible to charge $7.00 per inch for the space on the front side, and carry your own full page ad on the back side. At any rate, don't box yourself into a loss situation where you can't afford to place your own ads in your ad sheet.
You get ads by making up an advertising solicitation sales letter and sending it out to as many mail order dealers as you can find. You can also run ads in other people's publications, inviting the readers to check with you regarding placement of an ad in your publication. And of course, you'll be wanting to work out some exchange advertising deals (whereby another publisher runs your ad in his publication, and you run his in exchange). From the experience of many, many publishers, this can be one of the most effective ways of getting your ads run, at low/no cost, and it is recognized to be successful in the field of Mail Order.
You probably won't be able to fill up all of your available ad space with paid ads until you are well established - but no problem - first you fill your ad space with paid ads, and then you fill in the empty space with ads of your own. Some beginning advertisers fill a part of their empty space with complimentary ads for other mail order operators, send them a copy of the issue in which the complimentary ad appears, and invite them to continue the ad on a "paid" basis from there. Many of them will appreciate the favor and send you a check or money order to continue running the ad.
If you undertake the publication of an ad sheet, be sure to consider the possibilities of sending out 100 to 1,000 copies of your ad sheet to other mail order operators to rubber stamp their names/addresses as co-publishers and mail out for you. Thus, if you had 50 other mail order operators sending out 100 copies each of your ad sheet, you'd be talking about a circulation of 5,000 copies plus the number of copies you mail out. If you can get this kind of program going, you'll quickly build your reputation as well as your circulation, and at the bottom line, your profits.
Some ad sheet publishers, once they've established themselves and are putting out an impressive publication, set up distributor networks. Generally, they run ads calling for distributor/dealers and asking for a $5 to $10 registration fee. In reply to the registration application, they send out a letter explaining that each distributor can buy at half price, so many copies of each issue of the ad sheet, rubber stamp their name on each copy, and send them out as their own. In return, the distributors usually get 50% of the incoming advertising orders, a half-price ad for themselves, and an opportunity to sell subscriptions.
The bottom line relative to becoming a successful ad sheet publisher has to do with keeping your production costs - printing and mailing - as low as possible, while putting out a quality product that other people in the mail order business will want to advertise in - while at the same time using it as an advertising/selling vehicle for your own products.
Everyone involved in mail order selling should have some sort of ad sheet - if for no other reason than as a means to an end - an advertising vehicle for your own products, an extra income form advertising revenues, and as an exchange media with which to gain greater exposure for your own products in other people's publications. Once you've got an ad sheet, or any kind of publication set up and being seen by other mail order operators, you'll quickly gain stature and a certain amount of prestige.
As with any business, your ultimate success depends on your own feasibility studies, and your "sharp-pencil" planning completed before you order your first issue printed. Think about it, weigh the pro's & con's, then go with your decision.
Advertising 101 For Entrepreneurs
Now that we’ve covered the approach you’re going to take in your ads let’s take a look at “Aspects of the Approach”. These are actually subsections that needed a place to live, but don’t tell anyone.
• Tone & Personality:
You have to make a decision about your ad relating to its tone and personality. What disposition/character/behavior/or attitude is going to be the most effective?
Now tone is the undercurrent of your ad or the mood. Personality is the make-up of the ad’s character. It’s important to think about this because some advertisers ignore it and when they pull the pieces together (picture, copy, etc) the ad doesn’t project anything.
For instance think of the grabber line being, “Big budget delivers big results.” Hmm? Just as money can’t solve all social ills, big budgets don’t automatically create inventive advertising. Many times we’ve seen an enormous budget plus a rotten idea = a huge failure. Yet, there are times when we see a small budget plus a first-rate idea = marvelous success. Be prepared to make do and still make it fantastic.
• Break the Limits.
If you have a small ad, demonstrate that you’re better than the space you’re in. Remember the prospect doesn’t care about the size of the ad, he only cares about what you’re doing for him.
• Turn Adversity Into Advantage.
If your client insists on showing woodchucks in his jewelry ad, turn out the best woodchuck jewelry ad ever. You’ll get points for originality, and because it’s a “zag” you’ll probably get results.
• Use What’s Already Available.
Before you spend a lot on photos and illustrations, look at what you have lying around. It’s free.
• Can the Approach Work?
Not to discourage free form thinking, but you should reject approaches that demand too much BLT (budget, labor, and time). Instead, prepare ads that require your talent and not months and bucks.
• Frugality Makes You Timely.
The smaller the production budget, the sooner your ad can get in the market. This is the “Rule of Thumb.” The reason is because you’re not relying on other resources. So, unchain your ads from expenses and move fast.
This is worthwhile because if economic conditions suddenly change (and they will), you can quickly respond with a new ad message that addresses the new economy. You might decide to say, “Now more than ever, it pays to use our product.” You’ll again leave your competitors in the dust because they’re tied to expensive ads and long production timetables.
• Watch Your Language.
Most people don’t realize the power that’s packed in language. One misused phrase can upset thousands of people, so keep you antennas up and use your judgment.
For instance, use nothing at the expense of a certain group. This will offend people. Instead, show that an ad can get results from scores of readers and a smile from every one of them.
Don’t make fun of the prospect in a “we’re just kidding” way. He’s not paying much attention to your ad, so he won’t get the subtle nuances of your wit – only enough to be insulted.
If you can follow these hints you should be able to work out a “cracker-jack” ad for either yourself or a client. Next week we’ll take a look at handling the media.
-30-
KNOW THE SCORE
by Maureen Stephenson
Advertising 101 By/For Entrepreneurs
When you’re doing your ad, remember that you must use psychology. You must, and I mean MUST, make your prospect want your product more than anything they can think of – and right NOW!
By the time they get through reading your ad, they should be panting to run out to your store or shove their check in an envelope and run to the mailbox.
Today I’m going to give you some tips that will help you. First always remember that enticing, siren of advertising AIDA. Who is AIDA you ask? Well AIDA stands for,
• A=Attention – Grab your targets attention.
• I=Interest – Create curiosity
• D=Detail – Provide details
• A=Action – Call for action
If you have AIDA before you every time you start to do an ad, you’ll never fail. The most important point is the “call to action”. You’d be surprised at the number of sales that are lost because the client is never asked to “order now, try it for 30 days, fill out the coupon” - or whatever you use to make your client take action.
Here are some advertising pearls that will keep you on the beam:
• Force yourself to operate under deadlines. When you start buying advertising space you’ll have to meet deadlines so get used to them.
• A good headline answers the question WIIFM (What’s In It For Me)?
• A customer who buys from you two times is twice as likely to buy as a customer that only buys from you once.
• If you’ve got a good product, a good, liberal, strong guarantee should go with it and will increase your sales. The amount of returns/refunds you get will be insignificant compared to the increase in sales.
• The more your sales letter looks like a “personal” letter, the better it will work.
• Remember the 40-40-20 rule for using direct mail. It breaks your success in three ways: 40% of you success is using the right list, another 40% is having the right offer, and 20% is everything else (copy, format, graphics, paper, etc.).
• In advertising it is better to offer a Free Bonus than to offer a discount.
• Direct mail advertising statistics show that mail delivered on Saturdays and Mondays get the poorest response. Best days are Tuesday, Wednesday, and Thursday-and in that order.
• Use testimonials in your ad and put them before the call to action and after the details about your widget.
• “Buy 1 get 1 FREE” always out-pulls “2 for the price of 1”.
• Nothing is more powerful than “goodwill” except ill will. If a client is dissatisfied, make good and make it fast.
• Always make your customer feel like they’re the most important customer you have, and they’ll keep buying from you and not your competitor.
• If you want to mail an ad for your business to prospects, research mailing lists on the Internet at: www.edithroman.com You’ll have access to virtually every direct response mailing lists in the U.S.
• Sales copy can never be too long, it can only be boring.
• You can increase your response rate from a mailing if you add a “post-it” note on your sales letter. You can say something like, “Only for the month of June”, or “Reply before 6/30 to get the discount.”
• The best way to keep tabs on your competition is to become their customer and see how you’re treated.
• In Direct Marketing (which ads by mail are called) there are only two rules: Rule #1: Test everything. Rule #2: See Rule #1
• Ad copy type-set in ALL CAPITAL LETTERS is harder to read than all lowercase of Mixed Case.
• Repeat your offer and guarantee on your order form.
• Whenever possible, give your customers an extra added and unexpected bonus or gift along with the order to show your appreciation.
• There are only three ways to grow your business: (1) increase the number of customers; (2) increase your average dollars per sale; (3) increase the frequency you do business with your customer. Always remember, “turn-over may feed your ego, but it won’t feed your family.”
• The more you treat your clients as friends, the more likely they’ll talk about you and do more business with you.
• Don’t ever let a Holiday come and go without offering your current customers a special deal in an ad. Use the event as the “hook” for the ad, and if you research the subject you’ll find there’s a holiday of some sort almost every month. Not just the big ones like Valentine’s Day or Easter, but use one’s like Groundhog’s Day, National Dairy Month, Boy Scout’s Week, or whatever you can work into your product line.
Now that I’ve introduced you to AIDA, and given you all these marketing pearls you should be able to compose an ad that will not only increase your presence in the marketplace, but also bring you more clients, business, and profits.
-30-
KNOW THE SCORE
by Maureen Stephenson
Image, Timesaving and Cash Saving Tips
Since entrepreneurs are wearing all the hats in their business, every little shortcut or tip that makes life easier is always welcome. Let me share some “been there-done that” information with you to make your business life a little easier.
Office furnishings and decorations say a great deal about you, so to convey the image you want to convey pay attention to these:
• Furniture Arrangement: Setting your desk in the middle of the floor with chairs facing it conveys a “formal” atmosphere. It conveys to your clients that you want to maintain a distance from visitors. Instead, place your desk against a wall (not facing it) to convey confidence.
• Messy Desks: A small amount of messiness implies comfort and friendliness, but too much clutter makes visitors think you don’t care about making a good impression on anyone. The opposite extreme, an immaculate desk conveys coldness and could be perceived as you not having enough work to do.
• Decorations: Plants, drapes, and artwork will convey a comfortable, relaxed attitude. Books and artwork express your sincerity.
• Awards & Certificates: If job-related, they reassure visitors that you are experienced and competent.
Planning is essential for the entrepreneur, and all you need is 30 minutes to plan your entire week if you use the OATS formula.
1. Objectives: What results do you want to have by week end? Write them down and rank them.
2. Activities: List the necessary activities you must do to achieve your goals, and rank them.
3. Time: How much time will each activity require? Plan realistically allowing more time than you think you’ll need to compensate for unexpected problems.
4. Schedule: Look at your calendar and decide when you can do each activity. Most people underestimate the power of a schedule, but you won’t accomplish anything if you don’t schedule the time.
Underlining reading material is another great timesaver. With the mountains of material entrepreneurs must read to keep abreast of their niche, being able to find it again when you need it is essential. After you’ve read the article/book/paper/report, then go back and underline the important information so you can find it again easily. The reason for underlining after you has read it. is because most of us underline too many words before we’ve finished the passage and understand the key points. Wait until you’ve finished an entire section or chapter, then go back and highlight key points.
Returning phone calls is another time-stealer for entrepreneurs. Time-management experts recommend setting aside an hour a day to make and return your phone calls. But which hour do you choose? The best times of day are the first two hours of the morning or the last two hours of the afternoon. Those are the times when most people are in the office and accessible.
Do you think business is doing better because of your optimistic attitude? I would think so. However many management experts are now saying that pessimists make better managers. Why? Because they’re always thinking of what could go wrong and are coming up with solutions to problems in case the worst happens. My suggestion is not to toss your optimism away, I’ve found it very helpful some days, instead force yourself to write down everything that could go wrong with a new project, ideas, or employees. (Remember “Murphy’s Law – Whatever can go wrong, will.”) Personally, I think Murphy was an optimist! My advice is to be optimistic but be prepared. Once you do this you’ll naturally be prepared with solutions if disaster does strike.
In this present age of computers and time-saving gadgets, we are at times prone to purchasing the latest thing that promises to save us some work. When it comes to purchasing software, a good question to ask yourself is: Is it better than a pencil? The answer will help you decide if the expense is really justified. Keep in mind that computers are supposed to make your work easier and faster.
For the entrepreneur that travels overseas often, consider registering your handprint with the U.S. Immigration and Naturalization Service and obtaining an INSPASS card. It’s not exactly Star Trek technology, but it’s close. With the card, all you have to do is slide it through a machine, press your hand against a screen, and slip on through bypassing the lines. For information wit to: INSPASS, P.O. Box 2010, Newark, NJ 07114-2010
Want to impress your clients with Broadway shows? Call the Actor’s Fund of America and ask for “Fund Tix”, 212-221-7300. The tickets are double the price, but half goes to charity (tax write off) and the seats are great.
Are there days when you want to give up? Is your family telling you you’re too old to try something new? Well age isn’t always a factor in your success or failure. Consider these famous examples:
• Actor George Burns won his first Oscar at age 80.
• Golda Meir was 71 when she became prime minister of Israel.
• At 96, playwright George Bernard Shaw broke his leg falling out of a tree he was trimming in his backyard.
• Painter Grandma Moses didn’t start painting until she was 80 years old. She completed more than 1,500 paintings after that; 25% of those were produced when she was past 100.
• Michelangelo was 71 when he painted the Sistine Chapel.
• Albert Schweitzer was still performing operations in his African hospital at 89.
• Doc Counsilman, at 58, became the oldest person ever to swim the English Channel.
• S. I. Hayakawa retired as president of San Francisco State University at 70, and then was elected to the U.S. Senate.
• Casey Stengel didn’t retire from managing the New York Mets until he was 75.
Entrepreneurs often have crazy ideas for making money and giving good customer service. The next one you have, remember the story of Phil Romano the founder of Fuddruckers the national hamburger chain. He once owned a small, out-of-the-way Italian restaurant called Macaroni’s. He packed the place every Monday and Tuesday nights, a time when most restaurants struggle to keep their doors open. How? Apart from the obvious fact that Macaroni’s served good food, Romano had a “gimmick” based on the old Psych 101 principle, “Random rewards beget regular behavior.”
If you happened to be dining there on a randomly chosen Monday or Tuesday night, you and the other 200 customers received a letter instead of a bill at the end of the meal. The letter stated that because the Macaroni mission was to make you feel like guests, it seemed awkward to charge guests for having a good time. So, once each month on a Monday or Tuesday, and always unannounced, everyone would eat free.
What did it cost Romano? One night “comped” out of 30 reduces his revenues by 3.3%, but he has a full house on 8 nights a month when the place would normally be empty. Word-of-mouth testimonials are one of the most effective forms of advertising, and in one fell swoop Romano got a couple hundred tongues wagging.
Remember what Goethe said; “Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.”
• Tone & Personality:
You have to make a decision about your ad relating to its tone and personality. What disposition/character/behavior/or attitude is going to be the most effective?
Now tone is the undercurrent of your ad or the mood. Personality is the make-up of the ad’s character. It’s important to think about this because some advertisers ignore it and when they pull the pieces together (picture, copy, etc) the ad doesn’t project anything.
For instance think of the grabber line being, “Big budget delivers big results.” Hmm? Just as money can’t solve all social ills, big budgets don’t automatically create inventive advertising. Many times we’ve seen an enormous budget plus a rotten idea = a huge failure. Yet, there are times when we see a small budget plus a first-rate idea = marvelous success. Be prepared to make do and still make it fantastic.
• Break the Limits.
If you have a small ad, demonstrate that you’re better than the space you’re in. Remember the prospect doesn’t care about the size of the ad, he only cares about what you’re doing for him.
• Turn Adversity Into Advantage.
If your client insists on showing woodchucks in his jewelry ad, turn out the best woodchuck jewelry ad ever. You’ll get points for originality, and because it’s a “zag” you’ll probably get results.
• Use What’s Already Available.
Before you spend a lot on photos and illustrations, look at what you have lying around. It’s free.
• Can the Approach Work?
Not to discourage free form thinking, but you should reject approaches that demand too much BLT (budget, labor, and time). Instead, prepare ads that require your talent and not months and bucks.
• Frugality Makes You Timely.
The smaller the production budget, the sooner your ad can get in the market. This is the “Rule of Thumb.” The reason is because you’re not relying on other resources. So, unchain your ads from expenses and move fast.
This is worthwhile because if economic conditions suddenly change (and they will), you can quickly respond with a new ad message that addresses the new economy. You might decide to say, “Now more than ever, it pays to use our product.” You’ll again leave your competitors in the dust because they’re tied to expensive ads and long production timetables.
• Watch Your Language.
Most people don’t realize the power that’s packed in language. One misused phrase can upset thousands of people, so keep you antennas up and use your judgment.
For instance, use nothing at the expense of a certain group. This will offend people. Instead, show that an ad can get results from scores of readers and a smile from every one of them.
Don’t make fun of the prospect in a “we’re just kidding” way. He’s not paying much attention to your ad, so he won’t get the subtle nuances of your wit – only enough to be insulted.
If you can follow these hints you should be able to work out a “cracker-jack” ad for either yourself or a client. Next week we’ll take a look at handling the media.
-30-
KNOW THE SCORE
by Maureen Stephenson
Advertising 101 By/For Entrepreneurs
When you’re doing your ad, remember that you must use psychology. You must, and I mean MUST, make your prospect want your product more than anything they can think of – and right NOW!
By the time they get through reading your ad, they should be panting to run out to your store or shove their check in an envelope and run to the mailbox.
Today I’m going to give you some tips that will help you. First always remember that enticing, siren of advertising AIDA. Who is AIDA you ask? Well AIDA stands for,
• A=Attention – Grab your targets attention.
• I=Interest – Create curiosity
• D=Detail – Provide details
• A=Action – Call for action
If you have AIDA before you every time you start to do an ad, you’ll never fail. The most important point is the “call to action”. You’d be surprised at the number of sales that are lost because the client is never asked to “order now, try it for 30 days, fill out the coupon” - or whatever you use to make your client take action.
Here are some advertising pearls that will keep you on the beam:
• Force yourself to operate under deadlines. When you start buying advertising space you’ll have to meet deadlines so get used to them.
• A good headline answers the question WIIFM (What’s In It For Me)?
• A customer who buys from you two times is twice as likely to buy as a customer that only buys from you once.
• If you’ve got a good product, a good, liberal, strong guarantee should go with it and will increase your sales. The amount of returns/refunds you get will be insignificant compared to the increase in sales.
• The more your sales letter looks like a “personal” letter, the better it will work.
• Remember the 40-40-20 rule for using direct mail. It breaks your success in three ways: 40% of you success is using the right list, another 40% is having the right offer, and 20% is everything else (copy, format, graphics, paper, etc.).
• In advertising it is better to offer a Free Bonus than to offer a discount.
• Direct mail advertising statistics show that mail delivered on Saturdays and Mondays get the poorest response. Best days are Tuesday, Wednesday, and Thursday-and in that order.
• Use testimonials in your ad and put them before the call to action and after the details about your widget.
• “Buy 1 get 1 FREE” always out-pulls “2 for the price of 1”.
• Nothing is more powerful than “goodwill” except ill will. If a client is dissatisfied, make good and make it fast.
• Always make your customer feel like they’re the most important customer you have, and they’ll keep buying from you and not your competitor.
• If you want to mail an ad for your business to prospects, research mailing lists on the Internet at: www.edithroman.com You’ll have access to virtually every direct response mailing lists in the U.S.
• Sales copy can never be too long, it can only be boring.
• You can increase your response rate from a mailing if you add a “post-it” note on your sales letter. You can say something like, “Only for the month of June”, or “Reply before 6/30 to get the discount.”
• The best way to keep tabs on your competition is to become their customer and see how you’re treated.
• In Direct Marketing (which ads by mail are called) there are only two rules: Rule #1: Test everything. Rule #2: See Rule #1
• Ad copy type-set in ALL CAPITAL LETTERS is harder to read than all lowercase of Mixed Case.
• Repeat your offer and guarantee on your order form.
• Whenever possible, give your customers an extra added and unexpected bonus or gift along with the order to show your appreciation.
• There are only three ways to grow your business: (1) increase the number of customers; (2) increase your average dollars per sale; (3) increase the frequency you do business with your customer. Always remember, “turn-over may feed your ego, but it won’t feed your family.”
• The more you treat your clients as friends, the more likely they’ll talk about you and do more business with you.
• Don’t ever let a Holiday come and go without offering your current customers a special deal in an ad. Use the event as the “hook” for the ad, and if you research the subject you’ll find there’s a holiday of some sort almost every month. Not just the big ones like Valentine’s Day or Easter, but use one’s like Groundhog’s Day, National Dairy Month, Boy Scout’s Week, or whatever you can work into your product line.
Now that I’ve introduced you to AIDA, and given you all these marketing pearls you should be able to compose an ad that will not only increase your presence in the marketplace, but also bring you more clients, business, and profits.
-30-
KNOW THE SCORE
by Maureen Stephenson
Image, Timesaving and Cash Saving Tips
Since entrepreneurs are wearing all the hats in their business, every little shortcut or tip that makes life easier is always welcome. Let me share some “been there-done that” information with you to make your business life a little easier.
Office furnishings and decorations say a great deal about you, so to convey the image you want to convey pay attention to these:
• Furniture Arrangement: Setting your desk in the middle of the floor with chairs facing it conveys a “formal” atmosphere. It conveys to your clients that you want to maintain a distance from visitors. Instead, place your desk against a wall (not facing it) to convey confidence.
• Messy Desks: A small amount of messiness implies comfort and friendliness, but too much clutter makes visitors think you don’t care about making a good impression on anyone. The opposite extreme, an immaculate desk conveys coldness and could be perceived as you not having enough work to do.
• Decorations: Plants, drapes, and artwork will convey a comfortable, relaxed attitude. Books and artwork express your sincerity.
• Awards & Certificates: If job-related, they reassure visitors that you are experienced and competent.
Planning is essential for the entrepreneur, and all you need is 30 minutes to plan your entire week if you use the OATS formula.
1. Objectives: What results do you want to have by week end? Write them down and rank them.
2. Activities: List the necessary activities you must do to achieve your goals, and rank them.
3. Time: How much time will each activity require? Plan realistically allowing more time than you think you’ll need to compensate for unexpected problems.
4. Schedule: Look at your calendar and decide when you can do each activity. Most people underestimate the power of a schedule, but you won’t accomplish anything if you don’t schedule the time.
Underlining reading material is another great timesaver. With the mountains of material entrepreneurs must read to keep abreast of their niche, being able to find it again when you need it is essential. After you’ve read the article/book/paper/report, then go back and underline the important information so you can find it again easily. The reason for underlining after you has read it. is because most of us underline too many words before we’ve finished the passage and understand the key points. Wait until you’ve finished an entire section or chapter, then go back and highlight key points.
Returning phone calls is another time-stealer for entrepreneurs. Time-management experts recommend setting aside an hour a day to make and return your phone calls. But which hour do you choose? The best times of day are the first two hours of the morning or the last two hours of the afternoon. Those are the times when most people are in the office and accessible.
Do you think business is doing better because of your optimistic attitude? I would think so. However many management experts are now saying that pessimists make better managers. Why? Because they’re always thinking of what could go wrong and are coming up with solutions to problems in case the worst happens. My suggestion is not to toss your optimism away, I’ve found it very helpful some days, instead force yourself to write down everything that could go wrong with a new project, ideas, or employees. (Remember “Murphy’s Law – Whatever can go wrong, will.”) Personally, I think Murphy was an optimist! My advice is to be optimistic but be prepared. Once you do this you’ll naturally be prepared with solutions if disaster does strike.
In this present age of computers and time-saving gadgets, we are at times prone to purchasing the latest thing that promises to save us some work. When it comes to purchasing software, a good question to ask yourself is: Is it better than a pencil? The answer will help you decide if the expense is really justified. Keep in mind that computers are supposed to make your work easier and faster.
For the entrepreneur that travels overseas often, consider registering your handprint with the U.S. Immigration and Naturalization Service and obtaining an INSPASS card. It’s not exactly Star Trek technology, but it’s close. With the card, all you have to do is slide it through a machine, press your hand against a screen, and slip on through bypassing the lines. For information wit to: INSPASS, P.O. Box 2010, Newark, NJ 07114-2010
Want to impress your clients with Broadway shows? Call the Actor’s Fund of America and ask for “Fund Tix”, 212-221-7300. The tickets are double the price, but half goes to charity (tax write off) and the seats are great.
Are there days when you want to give up? Is your family telling you you’re too old to try something new? Well age isn’t always a factor in your success or failure. Consider these famous examples:
• Actor George Burns won his first Oscar at age 80.
• Golda Meir was 71 when she became prime minister of Israel.
• At 96, playwright George Bernard Shaw broke his leg falling out of a tree he was trimming in his backyard.
• Painter Grandma Moses didn’t start painting until she was 80 years old. She completed more than 1,500 paintings after that; 25% of those were produced when she was past 100.
• Michelangelo was 71 when he painted the Sistine Chapel.
• Albert Schweitzer was still performing operations in his African hospital at 89.
• Doc Counsilman, at 58, became the oldest person ever to swim the English Channel.
• S. I. Hayakawa retired as president of San Francisco State University at 70, and then was elected to the U.S. Senate.
• Casey Stengel didn’t retire from managing the New York Mets until he was 75.
Entrepreneurs often have crazy ideas for making money and giving good customer service. The next one you have, remember the story of Phil Romano the founder of Fuddruckers the national hamburger chain. He once owned a small, out-of-the-way Italian restaurant called Macaroni’s. He packed the place every Monday and Tuesday nights, a time when most restaurants struggle to keep their doors open. How? Apart from the obvious fact that Macaroni’s served good food, Romano had a “gimmick” based on the old Psych 101 principle, “Random rewards beget regular behavior.”
If you happened to be dining there on a randomly chosen Monday or Tuesday night, you and the other 200 customers received a letter instead of a bill at the end of the meal. The letter stated that because the Macaroni mission was to make you feel like guests, it seemed awkward to charge guests for having a good time. So, once each month on a Monday or Tuesday, and always unannounced, everyone would eat free.
What did it cost Romano? One night “comped” out of 30 reduces his revenues by 3.3%, but he has a full house on 8 nights a month when the place would normally be empty. Word-of-mouth testimonials are one of the most effective forms of advertising, and in one fell swoop Romano got a couple hundred tongues wagging.
Remember what Goethe said; “Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.”
Wednesday, April 25, 2012
Guaranteed to Increase Sales
As a Publishing entrepreneur and by doing publicity for my clients, I’ve spent years studying the art of selling. The techniques that follow aren’t difficult to learn, but they require discipline and practice.
Your most important skill as a business owner is your salesmanship. Having the best product or service means nothing if you can’t get anyone to buy it, so to ensure the success of your business you must develop the ability to generate revenue – “salesman-ship”.
Here is a brief outline of 13 techniques I’ve developed for increasing sales:
1. USE THE PHONE –Absolutely the cheapest, most effective, and efficient way to find customers is by phone. Yes, “cold-calling”. Write out a script for this before you call, so you don’t sound vague. Introduce yourself, your company, the purpose of the call, and give a brief “benefit” of your product/service to the client. ”What will you do for his/her business?” Be brief, to the point, and have 10 possible objections you might get, answered in your script. This way you’re prepared for the customary “brush-off.” Always try to get a firm commitment to a meeting. This call is not to “sell” the client, it’s to get a face-to-face meeting to establish credibility – and then to sell him/her. Would you buy from a voice on the phone? No. You want to see the vendor and listen to his offer.
2. SHOUT IT FROM THE MOUNTAIN TOP – You should always be looking for new customer, and I’ve found that giving seminars, teaching, guest speaking at trade shows and organizations, or writing an article for your trade magazine or business journal establishes you as an “expert” in your field. People like to buy from experts because it reduces their fear of making a bad decision. Everyone can overcome their fear of public speaking, so find the method that works best for you and do it. As a desperate step, join a Toastmaster’s group near you or take a night course at a nearby Adult School.
3. ASK QUESTIONS – Most salespeople think that the first meeting with the prospect is the only chance to make a sale. WRONG! Before you go into your “pitch” ask questions, take notes, what are your prospects goals, challenges, etc. Helping a prospect solve a business problem creates a “win-win” relationship and closes more sales than you think.
4. AVOID “PRODUCT DUMPING” – Telling your prospect all about your product/service before you know their needs is a mistake made by 95% of salespeople. This is an inefficient selling method and upon reflection, your client will lose faith in you. I’ve met with clients on several occasions and left them with some advice and good feelings, but no sale and that’s alright. Because in the future I’m apt to get “word of mouth” referrals from them, which will outweigh what I might have made if I’d simply “sold” them a service that wasn’t an answer to their problem. Remember – nothing adds more to your credibility than a referral from a satisfied prospect.
5. KNOW YOUR NUMBERS – Selling is a numbers game, and you need to learn your “selling ratios.” How many prospecting calls do you need to get a meeting, and how many meetings to get a sale. This allows you to manage your cash flow by forecasting your sales. It also tells you how many calls are needed to increase your sales revenue.
In next week’s column we’ll continue with the 13 tips which will cover Qualifying Your Prospect and Gaining Trust to name just a few. Happy selling!
ADVERTISING WITH LITTLE OR NO MONEY
GET 6,000 CIRCULARS PRINTED AND MAILED FREE
HERE IS THE PLAN THAT WILL ENABLE YOU TO GET YOUR CIRCULARS
PRINTED AND MAILED FREE, PLUS REDUCE THE COST OF YOUR OWN MAILING TO NOTHING.
LOCATE AN OFFSET PRINTER IN YOUR AREA, OR BY MAIL ORDER IN ONE OF THE MANY MAIL ORDER PUBLICATIONS, WHO WILL PRINT BOTH SIDES OF A 81/2 X 11 SHEET FOR $25.0 PER 1,000, THEN RUN THE FOLLOWING AD OVER YOUR NAME IN VARIOUS MAIL ORDER PUBLICATIONS:
"CO-OP PRINTING (our ad on back side) 1,000
2 1/2 X5 1/2, ONLY $ 5.00. SEND CAMERA-READY
COPY TO: (your name and address)."
"CIRCULARS PRINTED (our ad on back side).
1,000 3X6, ONLY $ 5.00 SEND CAMERA-READY
COPY TO: (your name and address).
ON AN 8 1/2 X 11 SHEET OF PAPER, YOU CAN GET SIX 3X6 CIRCULARS,
RECEIVED FROM RESPONSES TO YOUR AD, PLUS SIX 3X6'S ON THE OTHER SIDE, FREE!
HAVE THE PRINTER CUT THEM INTO SIX 3X6'S, 1,000 EACH. SEND 1,000
TO EACH OF YOUR CUSTOMERS. YOU GET 6,000 OF YOUR SIDE PRINTED
FREE AND MAILED BY YOUR CUSTOMERS FREE!
SIX RESPONSES TO YOUR AD WILL GIVE YOU $30.00; $25.00 FOR
PRINTING AND CUTTING AND $ 5.00 FOR MAILING CIRCULARS TO YOUR
CUSTOMERS. WHEN PRINTING AND POSTAGE COSTS GO UP AGAIN, ADJUST YOUR PRICE ACCORDINGLY.
CHECK THE MAIL ORDER PUBLICATIONS TO SEE WHAT OTHERS ARE GETTING FOR SIMILAR PROGRAMS. STAY WITH THE COMPETITION IN PRICES.
THERE IS ANOTHER WAY TO GET YOUR CIRCULARS MAILED FREE. AS SOON AS YOU CAN AFFORD IT, BECOME A SUPPLIER OF COMMISSION CIRCULARS. THE EASIEST WAY TO DO THIS IS TO TAKE "ALL PROFIT" OFFERS AND HAVE CIRCULARS PRINTED ON TWO SIDES. ON THE ONE SIDE, HAVE YOUR OWN NAME AND ADDRESS PRINTED. ON THE OTHER SIDE, LEAVE A SPACE FOR A RUBBER STAMP IMPRINT.
OFFER THESE CIRCULARS TO CIRCULAR MAILERS ON A COMMISSION BASIS.
THEY KEEP A COMMISSION FROM 50% TO 100% ON THE ONE SIDE AND YOU MAKE YOUR PROFIT ON THE OTHER. USE THE SAME METHOD FOR ANY OFFERS THAT YOU DEVELOP FOR YOURSELF.
YOU CAN REACH THESE MAILERS BY ADVERTISING IN OR SUBSCRIBING TO SEVERAL MAIL ORDER TRADE MAGAZINES AND AD SHEETS. ANOTHER WAY TO LOCATE MAILERS FOR YOUR LITERATURE IS TO NOTICE THE ADS BY MAILERS. USUALLY, AT THE BOTTOM OF THEIR ADS THEY STATE "COMMISSION CIRCULARS MAILED FREE", WHICH MEANS THEY GET ONE SIDE AND YOU GET THE OTHER, AS ABOVE.
IF YOU REALLY WANT TO GET ROLLING USING THIS METHOD, TAKE TWO
"ALL PROFIT" OFFERS, ONE ON EACH SIDE, AND GIVE THE MAILER 100% ON ONE SIDE. YOU STILL MAKE YOUR PROFIT ON THE OTHER OFFER.
IF YOU ARE INTERESTED IN OBTAINING ADDITIONAL COMMISSION
CIRCULARS FOR YOURSELF, INCLUDE "COMMISSION CIRCULARS MAILED FREE", IN YOUR OWN ADS.
STILL AN OTHER WAY TO GET YOUR LITERATURE MAILED FREE IS TO
INCLUDE THIS LITTLE NOTE IN ALL YOUR ADVERTISING - AT THE END OF
THE COPY - "STAMP APPRECIATED". IT ONLY COSTS YOU TWO WORDS, BUT IT COULD SAVE YOU A GREAT DEAL IN POSTAGE. IF YOUR ARE
ADVERTISING IN TRADE PUBLICATIONS OR ADSHEETS USE "S.A.S.E" WHICH MEANS SELF ADDRESSED STAMPED ENVELOPE. THE SAVINGS FOR ENVELOPES, ADDRESSING LABOR AND POSTAGE CAN ADD UP FAST. MANY SMALL DEALERS USE THIS METHOD EXCLUSIVELY, EVEN IN LARGE CIRCULATION MAGAZINES. THEY HAVE BEEN USING IT FOR YEARS AND IT STILL WORKS!
HERE IS THE PLAN THAT WILL ENABLE YOU TO GET YOUR CIRCULARS
PRINTED AND MAILED FREE, PLUS REDUCE THE COST OF YOUR OWN MAILING TO NOTHING.
LOCATE AN OFFSET PRINTER IN YOUR AREA, OR BY MAIL ORDER IN ONE OF THE MANY MAIL ORDER PUBLICATIONS, WHO WILL PRINT BOTH SIDES OF A 81/2 X 11 SHEET FOR $25.0 PER 1,000, THEN RUN THE FOLLOWING AD OVER YOUR NAME IN VARIOUS MAIL ORDER PUBLICATIONS:
"CO-OP PRINTING (our ad on back side) 1,000
2 1/2 X5 1/2, ONLY $ 5.00. SEND CAMERA-READY
COPY TO: (your name and address)."
"CIRCULARS PRINTED (our ad on back side).
1,000 3X6, ONLY $ 5.00 SEND CAMERA-READY
COPY TO: (your name and address).
ON AN 8 1/2 X 11 SHEET OF PAPER, YOU CAN GET SIX 3X6 CIRCULARS,
RECEIVED FROM RESPONSES TO YOUR AD, PLUS SIX 3X6'S ON THE OTHER SIDE, FREE!
HAVE THE PRINTER CUT THEM INTO SIX 3X6'S, 1,000 EACH. SEND 1,000
TO EACH OF YOUR CUSTOMERS. YOU GET 6,000 OF YOUR SIDE PRINTED
FREE AND MAILED BY YOUR CUSTOMERS FREE!
SIX RESPONSES TO YOUR AD WILL GIVE YOU $30.00; $25.00 FOR
PRINTING AND CUTTING AND $ 5.00 FOR MAILING CIRCULARS TO YOUR
CUSTOMERS. WHEN PRINTING AND POSTAGE COSTS GO UP AGAIN, ADJUST YOUR PRICE ACCORDINGLY.
CHECK THE MAIL ORDER PUBLICATIONS TO SEE WHAT OTHERS ARE GETTING FOR SIMILAR PROGRAMS. STAY WITH THE COMPETITION IN PRICES.
THERE IS ANOTHER WAY TO GET YOUR CIRCULARS MAILED FREE. AS SOON AS YOU CAN AFFORD IT, BECOME A SUPPLIER OF COMMISSION CIRCULARS. THE EASIEST WAY TO DO THIS IS TO TAKE "ALL PROFIT" OFFERS AND HAVE CIRCULARS PRINTED ON TWO SIDES. ON THE ONE SIDE, HAVE YOUR OWN NAME AND ADDRESS PRINTED. ON THE OTHER SIDE, LEAVE A SPACE FOR A RUBBER STAMP IMPRINT.
OFFER THESE CIRCULARS TO CIRCULAR MAILERS ON A COMMISSION BASIS.
THEY KEEP A COMMISSION FROM 50% TO 100% ON THE ONE SIDE AND YOU MAKE YOUR PROFIT ON THE OTHER. USE THE SAME METHOD FOR ANY OFFERS THAT YOU DEVELOP FOR YOURSELF.
YOU CAN REACH THESE MAILERS BY ADVERTISING IN OR SUBSCRIBING TO SEVERAL MAIL ORDER TRADE MAGAZINES AND AD SHEETS. ANOTHER WAY TO LOCATE MAILERS FOR YOUR LITERATURE IS TO NOTICE THE ADS BY MAILERS. USUALLY, AT THE BOTTOM OF THEIR ADS THEY STATE "COMMISSION CIRCULARS MAILED FREE", WHICH MEANS THEY GET ONE SIDE AND YOU GET THE OTHER, AS ABOVE.
IF YOU REALLY WANT TO GET ROLLING USING THIS METHOD, TAKE TWO
"ALL PROFIT" OFFERS, ONE ON EACH SIDE, AND GIVE THE MAILER 100% ON ONE SIDE. YOU STILL MAKE YOUR PROFIT ON THE OTHER OFFER.
IF YOU ARE INTERESTED IN OBTAINING ADDITIONAL COMMISSION
CIRCULARS FOR YOURSELF, INCLUDE "COMMISSION CIRCULARS MAILED FREE", IN YOUR OWN ADS.
STILL AN OTHER WAY TO GET YOUR LITERATURE MAILED FREE IS TO
INCLUDE THIS LITTLE NOTE IN ALL YOUR ADVERTISING - AT THE END OF
THE COPY - "STAMP APPRECIATED". IT ONLY COSTS YOU TWO WORDS, BUT IT COULD SAVE YOU A GREAT DEAL IN POSTAGE. IF YOUR ARE
ADVERTISING IN TRADE PUBLICATIONS OR ADSHEETS USE "S.A.S.E" WHICH MEANS SELF ADDRESSED STAMPED ENVELOPE. THE SAVINGS FOR ENVELOPES, ADDRESSING LABOR AND POSTAGE CAN ADD UP FAST. MANY SMALL DEALERS USE THIS METHOD EXCLUSIVELY, EVEN IN LARGE CIRCULATION MAGAZINES. THEY HAVE BEEN USING IT FOR YEARS AND IT STILL WORKS!
Tuesday, April 24, 2012
No Two People Are Alike In The MLM Business
But there are some shared personality traits that are common to those who have started and operated in MLM already.
One of the most common personalities inherent among MLM business people is their entrepreneurial spirit.
What are some of these traits that make up an MLM entrepreneur?
Self-starter.
Self-starters are the type of people who do not just sit around thinking about something over and over again. Yet no action is taken to get things done. They decide on what needs to be done and simply do it.
Take this example. You are in need of your own MLM website but income limits you from just hiring a web design company to make that site. As a self-starter, you would go to work about gathering all the information pertinent to web design and development.
Then you would develop and design your site. In the end you would have a website that you have developed yourself.
One vital trait of a self-starter it to know their strengths and weaknesses and be able to accept them.
Self-motivated.
The self-motivated MLM individual has a lot of motivation and drive. Because each person is a unique being, one person's motivations may be different from everyone else's.
For example, your motivation for starting your MLM business could be to earn $500 or $1,000 per month or $10,000 or $20,000 per month. Or it could be that you want to home school your kids, and that requires earning an income working from home.
Your level of motivation to a large measure will be dependent up on your purpose and level of commitment. It depends on how big your dream is.
Creative.
The creative individual has a lot of great ideas. They are usually able to come up with good ideas and problem solving solutions. Many of their ideas are often the results of listening and observing other business that is related to MLM.
They focus on finding solutions, rather than dwelling on the challenges.
For example, if you have a limited advertising budget, you would get to work finding all the available free advertising avenues instead to thinking over and over how limited your budget is.
Your creativity would result in expanding your MLM advertising program. You would also have the knowledge from research. Thus, resolving the problem and creating an additional income.
Self-disciplined.
The self-disciplined individual is one who does not need someone standing over. Or having someone tells them what, how and when to do. They do not need anyone telling to get something done. They are able to determine what needs to be done, then set aside time to do it.
An MLM business may fail, many do first time around. But the self-disciplined individual does not accept that they are a failure. They simply learn from the mistakes and use them as a tool to attain success.
As an entrepreneur in MLM you should be able to adapt. You will find yourself playing different roles such as: marketer, promoter, public relations, motivator, sponsor, Webmaster...and so forth. You are not afraid of chance and are opened and flexible to them.
Successful businesses are not built over night but over time. As a MLM entrepreneur you are willing to go the extra mile, put forth the time and effort needed to build a successful business organization.
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